People soshalize. They don't care how it's spelled. They just do it.
First and foremost, it’s no longer a “sound bite”. Thanks to the internet, can we just call it a “sound byte”. That’s what it has become.
Now, onto the topic. It wasn’t this bad in 2008. It barely existed in 2004. I don’t even remember the 2000 campaign season.
The debates were a tossup. The campaign ads were fairly even. The negatives of each candidate were well-highlighted by each opponent. In 2008, two things contributed to the easy victory that President Barack Obama had over John McCain.
It’s hard being a conservative in social media. Despite what liberals claim, social media is exceptionally-tilted to the left as the majority of powerful users on Facebook, Twitter, and other social media sites lean liberal. Social news sites that generate tens of thousands of pageviews to the stories of the community’s choosing are estimated as high as 3-to-1 or higher. On these sites in particular, a strong-enough majority can stifle stories negative to their chosen candidate and promote stories damaging to their opponents.
Obama uses them. People love them. They spread the message in the easiest possible way and more importantly in the most sharable possible way. Why are none of the GOP candidates using them?
The elections were less than 4 months ago. Time to get started on 2012 campaigns!
Sound crazy? One of the biggest things that’s broken about Washington is that too many are thinking about re-election first, governing second. The actions of a final-term politician are often completely different than what they were in their earlier terms. This is not a piece promoting the concept of pushing election campaigns earlier than they already are.
