A Quick Way to Get Search (and social) Benefit from Google+, Pinterest, and Tumblr

Easy

There are those who think that Facebook and Twitter are the only relevant social networks when it comes to business. There are those who go so far as saying that Facebook is all that you need. In truth, both may be right, but that’s strictly from a social perspective. Once you throw search into the equation, Google+, Pinterest, and Tumblr start having a bit more relevance than before.

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Don’t Knock Social Media: It’s More Beneficial Than You Think

Tornado

It seems like social media sites either receive great reviews or horrible reviews—there’s no in between. Critics cite Facebook, Twitter and Instagram as the causes for poor social skills in children and adults. They also say social media produces false information and it’s the cause for people losing focus at work.

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Will Pinterest Or Tumblr Provide A Better Marketing Strategy?

Pinterest and Tumblr

Most people now acknowledge that any marketing strategy should include a social media component. The problem is that working with social media requires a goodly amount of human effort and there are so many social media, Facebook, Twitter, LinkedIn, Google Plus, FourSquare, Instagram, and on and on, to choose from.

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Never Upload Pins to Pinterest. Ever.

Pinterest Board

Yesterday, I found myself utterly mortified. I caught a Pinterest page that my team was managing uploading images to Pinterest. After several deep breaths, I talked to my teammate and corrected this for the future.

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It Takes a Village to Raise a Social Media Presence

It Takes a Village

This is the first (and most likely last) time that I will use a Hillary Clinton book title as the concept for a blog post. I didn’t read the book, but the concept is definitely applicable in social media.

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Unify Your Content, Search, and Social Strategies

Content Search Social

It’s very possible that I’m beating a dead horse on this one, but I’d rather beat a dead one than a live one.

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Social Media Brackets: How March Madness Impacted the Advertising Game

Duke March Madness

March Madness is underway, and people all across the country are tuned in to see if their bracket strategy is paying off.

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Focus Your Social Media on Customers and Community

Community Customers

People in the world of marketing and businesses trying to use social media for promotions almost always face a paradox. It’s like a Chinese finger trap – the harder you pull, the more trapped you can become. That’s the world of social media and it’s the biggest reason for failure.

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Photo Pages are Website Content That Keep Giving on Search and Social

Photo Pages

Experts can offer whatever reasoning they want about why sites like Facebook, Instagram, and Pinterest became successful, but at the end of the day it’s a no-brainer that they turned pictures into the ultimate addictive hook to their sites and apps. We are visualizing creatures. We love to see things more than we love to read about them.

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More Evidence that Women Rule Social Media

Woman on a Computer

Women rule social media. There have been numerous studies that show that sites like Facebook, Twitter, and Pinterest are dominated by women. 75% of women according to Pew Research Center use social networking sites compared to 63% of men. This is important to understand.

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