Most marketers are aware that Pinterest can take a website from unknown to super successful with a single pin. However, up until now, finding the secret formula for content that will take off and go viral has been largely based on experiment. Marketers have been scrambling to find a way to reach the largest market possible using Pinterest as the medium.
Pinterest is a social online pinboard known for its eye-catching images, but over the past year, it’s become a search engine of sorts as well. After it received two sizable investments in 2013, the site rolled out a variety of features that have made it even more user-friendly. It’s no longer just a site to save images for travel and home decor inspiration or to create wishlists.
I’m not a big fan of redundancy, especially on social media. Under normal circumstances, if you have good plugins and widgets properly placed on your blog, there’s no reason to have others. If you want to annoy me with a blog post, put an inline plugin, a floating plugin, and another one at the bottom. Oh, and throw in a “Share It” widget just in case three ways to share weren’t enough.
After years of fighting, I’m actually going to make an exception to the one-place-to-share-them-all rule. I have two Pinterest plugins on my blogs now and they’re both useful. I have, of course, the standard inline plugin. Some like the floating plugin and that makes sense, but it slows the page down a bit too much for my liking and it often isn’t visible on all devices even if your blog is responsive. I follow the unspoken rule of 5, 5, or 5 sharing options (no more, no less) and I prefer the big-5 for my particular blog (Facebook, Twitter, Google+, Pinterest, LinkedIn) but there are variations to this rule that replace LinkedIn with Tumblr if there’s no business-reason to share your site. Reddit is an obscure option of you have truly viral content of general interest or if you’re the mast of a popular niche.
I recently added the jQuery Pin It Button For Images. I have held off for a long time because I’m not crazy about it graying out the images upon hover and I don’t like that it’s an overlay, but I relented and haven’t looked back since. It works. People are pinning more. More importantly, they’re pinning the right link rather than pulling it from an archive or pinning the individual image itself. It’s light on the load and does have a nice little protection of not allowing your images to be right-clicked and saved.
One might ask why I wouldn’t eliminate Pinterest from the standard sharing section. The image button does not have a count and is only visible if people hover. Some people like doing all of their sharing from the same basic area, so they both stay up. Most importantly, it doesn’t work on all mobile devices.
The best part of the button on the image is that it acts as a good reminder to visitors. On a desktop, it whites out the image and displays the Pin It button when they hover over any image with their mouse. This is a prompt, a call to action, and it actually works very nicely.
Pinterest is quickly becoming one of the most important social networks when it comes to search. Some would say that the inclusion in Bing image results was the last surge of importance necessary to put it over Twitter on the effectiveness scale. Regardless of where you place it exactly on the social signal list, it’s definitely in the top 4. It helps with search engine optimization, period.
The traffic that can come from it can be pretty useless if you’re not selling items to a wide audience, but it’s still a good bulk play. Depending on the topic, it can be the second best traffic-driving social network showing up on analytics.
Nobody knows exactly where Pinterest will go and how long it will stay so important in the whole scheme of things for both search and social, but for now, you might as well take advantage of it while the ride is still hot. This plugin is an easy win.
For quite a long time, Tumblr search has sucked. No, really. It sucked. They made minor improvements over the years but it got to the point that I started using Pinterest search to find cool images and sharable content rather than Tumblr despite so much more content on the older blogging platform.
Thinks have changed. Today’s Tumblr search (seen above) is actually pretty darn modern. Best of all (and it almost brings a tear to my eye to say this) you don’t have to search by hashtags anymore. You can do a normal, actual search! As basic as the functionality sounds, it has been a gaping hole for Tumblr for a long time.
If this is the work of Yahoo, which purchased Tumblr for over a billion dollars earlier this year, then Marissa Mayer is my new official favorite Yahooligan.
Here’s the story on BetaBeat:
For most of Tumblr’s history, attempts to search the site have been frustrating and often just plain fruitless. It really took a lot of dedication to keep up with the erotic Optimus Prime fanfic community, you know?
Read More: BetaBeat
You’ve finally got your Pinterest strategy up and running. And you can tell it’s working because your photos and videos are getting more likes than you ever thought possible. But like any marketing strategy, it could be just a little bit better. Fortunately, Pinterest has a wide range of tools that can help.
I was consulting with a potential client yesterday and started looking at their Facebook and Twitter pages. Once a day, every day, they would post a question that had very little to do with anything at all. “What was the last movie you watched?”
When I was asked last year to develop a social media marketing service, the first question they asked was whether I already had software in mind or if it needed to be built. I told them that the software had already been developed and it was free. This didn’t go over well at first; they’d always used premium social media software in the past.
As it is announced this week that Facebook is following in the footsteps of Twitter and introducing a hashtag system to its multi-billion pound social network, it begs the question, where does one start and the other begin?
The Internet is constantly changing. Just looking at the modifications made in the last few years between Google, Facebook, Pinterest and the mobile industry makes predicting how the next 12 months will look like pretty challenging. The beginning of social media completely transformed the way the internet looks today and this state of constant change forces businesses to adapt their approaches when interacting with customers. Staying relevant in this digital era requires you to adopt online marketing strategies that will connect the experience of your customers with the corresponding technologies that enable you to deliver the right content at the right time.