It’s very possible that I’m beating a dead horse on this one, but I’d rather beat a dead one than a live one.
March Madness is underway, and people all across the country are tuned in to see if their bracket strategy is paying off.
People in the world of marketing and businesses trying to use social media for promotions almost always face a paradox. It’s like a Chinese finger trap – the harder you pull, the more trapped you can become. That’s the world of social media and it’s the biggest reason for failure.
Experts can offer whatever reasoning they want about why sites like Facebook, Instagram, and Pinterest became successful, but at the end of the day it’s a no-brainer that they turned pictures into the ultimate addictive hook to their sites and apps. We are visualizing creatures. We love to see things more than we love to read about them.
Women rule social media. There have been numerous studies that show that sites like Facebook, Twitter, and Pinterest are dominated by women. 75% of women according to Pew Research Center use social networking sites compared to 63% of men. This is important to understand.
Everyone acknowledges that Pinterest is one of the fastest growing social media sites, but just how relevant it is still seems to be up in the air. According to recent studies, Pinterest was behind Marketing with Twitter and Facebook as well as Google+, but a new survey is offering a different opinion on the matter.
If you ever want a crash course on the latest social media studies but don’t want to spend the money to do them yourself, just watch the Super Bowl. You have to assume that if companies are spending millions to produce and distribute 30 second spots for the big game, they’re going to research what’s working today.
Marketing on Pinterest seems to become more viable every day, and that’s no accident. Pinterest has been doing their best to compete with other social networks, looking to edge into a market full of people Marketing with Twitter and Facebook. Is it truly worth your time (and your money) though, or is it just Pinterest generating hype for themselves? Let’s take a look at an infographic that sheds a little light on the situation.
Google+ is making moves. Many are saying that it’s not the ghost town that it was believed to be less than a year ago. It’s technically bigger than Twitter. Communities were a nice addition (if you turn the notifications off) that seem to be taking off. The future looks brighter than ever for Google’s 547th attempt at getting into social media.