Everyone is a content producer or distributor nowadays, or so it seems. The real numbers are astounding; according to Pew, 54% of US internet users post their images or videos online. The rise of smartphones has put a camera within reach all the time. The
“When was the last time your face was buried in a really good book?” “No. I don’t read books anymore. I go on Facebook!” “Facebook? What kind of book is that?”
Women rule social media. There have been numerous studies that show that sites like Facebook, Twitter, and Pinterest are dominated by women. 75% of women according to Pew Research Center use social networking sites compared to 63% of men. This is important to understand.