There is a very distinguishable difference between SEO content and content that brings SEO value. The easiest way to look at it is that SEO content is what you put on each page of your website to let both visitors and the search engines understand what the page is about, while content that brings SEO value isn’t necessarily there to help the page rank but to help other pages on the site rank better. The easiest way to create content that has the ability to bring SEO value is to make sure that the content is engaging and that people will be willing to both link to and share the content itself.
This is Part III in the series about “Killing Birds With Content Stones”. Read Part I and Part II first.
