There is a very distinguishable difference between SEO content and content that brings SEO value. The easiest way to look at it is that SEO content is what you put on each page of your website to let both visitors and the search engines understand what the page is about, while content that brings SEO value isn’t necessarily there to help the page rank but to help other pages on the site rank better. The easiest way to create content that has the ability to bring SEO value is to make sure that the content is engaging and that people will be willing to both link to and share the content itself.
It may be the biggest change in the Google algorithm that very few people noticed. The reason they didn’t notice is that the change has been slowly happening since February, 2011. Between Panda, Penguin, and the rise of social signals, word count of content is not something that you should ever focus upon when writing content for search engine optimization or social media marketing purposes.
SEO is one of the most effective methods for increasing visibility and boosting traffic online. And with Google the being undisputed king of the online search game, its ranking system is the one most publishers and marketers aim to please with their SEO efforts. However, many have found that keeping up with the company’s ever changing algorithm can be a full time job in and of itself.