I was consulting with a potential client yesterday and started looking at their Facebook and Twitter pages. Once a day, every day, they would post a question that had very little to do with anything at all. “What was the last movie you watched?”
5 Signs that Your Facebook Page Sucks
May 21, 2013 by 11 Comments
Facebook has a promise that it has made to businesses. It’s not an official promise in writing anywhere on the site. It’s an implied promise. “We have the attention of the masses. If you want to get in front of them, we’re the biggest game in town.”
Why Irrelevant Giveaways and Games Are Killing Your Facebook Page
May 20, 2013 by 12 Comments
So, you have a Facebook page for your business. You’re ready to tap into the most powerful social site in the world. You want to get fans, to get people to like your page and hear your messages, to communicate with them in a meaningful way and to help drive more business.
Facebook is Feeling “Emotion” About Watching “Film”
May 18, 2013 by 3 Comments
Facebook has brought out a brilliant new addition to status updates that was desperately needed. Prepare for your news feed to be flooded with emoticons and more than likely irrelevant adjectives.
Getting More Facebook Fans is NOT the Key to Social Success
May 17, 2013 by 6 Comments
I’m not a broken record, at least I’m not trying to be. It seems that I’ve covered this topic from different angles a lot lately, but it’s simply that important to understand. In business in general and in automotive marketing in particular, getting more Facebook fans is a very low priority compared to reaching more people.
Keep it Local, Local, or Local on Facebook
April 30, 2013 by 5 Comments
I was moderating a small panel at a conference about two and a half years ago that focused on Facebook fans. The two panelists represented the two different sides of Facebook promotion at the time: one focused on local quality fans and the other focused on bulk fans. After the debate, one might have called it a draw. That was over two years ago. Today, there’s really only one side that deserves any representation at all. Local businesses should focus solely on getting local fans, period. To get a broad reach of fans outside of the market area as a local business can do more harm than good.
Big Brother Facebook Knows You Better Than You Know Yourself – and They’ll Tell Your Dad
April 5, 2013 by 4 Comments
Three Easy Ways Social Media Could Help You When Buying a Car
March 18, 2013 by 10 Comments
When you think about buying a car, you most likely surf the internet looking for automobile sites, or dealership homepages to get an idea on a certain vehicle and gather some information. One thing most of us would never think to do is use social media when we are car-shopping.
The Actions Needed to Build True Brand Ambassadors
February 28, 2013 by 5 Comments
You’ve gone through all the steps. You knew that we were going to be talking about brand ambassadors. You learned why they’re important. We showed you how to identify them, then we discussed how to approach them. Now, it’s time to wrap it up with the hardest part of them all. We’re going to talk about how to sustain them as true brand ambassadors.
Facebook’s 20 Percent Text Rule is Getting Harder to Avoid
February 21, 2013 by 1 Comment
Facebook has been trying to crack down on text within images for some time. They made a big deal out of it when they first rolled out Timeline but it was still possible to get by without getting noticed. Today, it’s a lot harder.
