Many people love appetizers. They’re usually overpriced, under-portioned, and loaded with calories, but we love them anyway. Why? Because they’re quick, easy, and too the point.
Social media websites like Digg, Reddit, and Propeller offer the same product in the form of headlines. We get to nibble on the news, taking it in bits and pieces, served to us through headlines that are often sensationalized or pointed. While some people take the nibble and move on the main course by reading the full story, a good portion of us live on the appetizers. We read the headlines, possibly read the descriptions, occasionally scan the story (or even just the first few paragraphs), then it’s back to the social media site for the next bite of news via headlines.
Some never make it past the headlines, establishing a reaction or opinion based on the nibblet. This is good. This is also bad.