Through two decades in the automotive industry (I think it might be three, technically, but I’m in denial), I can count on one hand the number of conferences I’ve truly supported. I speak at many events and attend a dozen a year, but I don’t truly support them. Some, like NADA (where I am right now writing this post) and SXSW (where I’ll be next month) are big enough that they simply don’t need my endorsement. Most could use any support they can get to expose them, but I often hold back.
With the NADA Convention in Orlando happening this weekend, TK Carsites is proud to be putting on 5 social media related workshops. KPA and TK Carsites will be hosting them at the NADA exhibit hall in room W102A (one level down from the expo floor).
Social Media is the “hot topic” in automotive marketing right now. Millions of people are using sites like Facebook, Twitter, YouTube, and blogs to engage with businesses and individuals and the automotive industry is ripe to get involved. As with most trends, there are vendors selling “hype over quality” and as a result, TK Carsites is offering these educational (NO PITCHING INVOLVED) 30-minute workshops to help dealers navigate through the bad parts of social media to find the true benefits and rewards.