The Assassination of MySpace by the Coward Rupert Murdoch

MySpace is dead and I blame Rupert Murdock.

The article can end right there. The point is made and few will argue. Unfortunately, I can’t stop.

After doing some research into the history of MySpace I realized something – it’s totally the fault of News Corp that the once-mighty social networking pioneer is going to be sold for parts in the coming months, maybe even weeks. We won’t go into the changes (or lack thereof) nor will we look at the commitment (or lack thereof) that News Corp put into MySpace. This was a huge squandering of something powerful and potentially beautiful.

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ByeSpace to MySpace: The End of an Era

MySpace has been freeing up some “space” with plans of firing 47% of its staff, this seems like a clear sign of its final stages towards its demise.

MySpace’s current owner NewsCorp, may be looking to sell this sinking social network this coming June, first sign of this is firing 500 of its employees for a reconstruction by entering with local partnerships in the UK, Germany and Australia to manage advertising and content.

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Business Social Networks: For the People, By the People

Social NetworksNiche Social Networks have been a hot topic on this and many blogs for a few months now.  Their popularity has been increasing exponentially to the point that businesses who are normally behind on the internet are now starting to take notice and find out “what is social networking and what can it do for my business?”

It is in the wording of the question itself that the problem lies.

First, here is a brief explanation of what a social network is done Twitter-style in 140 characters or less:

Niche social networks are websites where people with shared interests can network with each other, share thoughts and ideas, contribute resources, and be a part of a virtual community where they can interact with people anywhere in the world.

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Name that Nerd

Everyone knows a nerd or two.  Do you know the top nerds in the world, and by top, I mean the people who took visionary nerdiness, elbow grease, and luck and translated it all into billion dollar companies?  Below, you will find 15 faces (nine singles, 3 doubles).  Most readers will be able to name 3 or 4.  Real techies can name 5-10.  If you can name more, you are a true guru.  All 15?  Well, there’s a special place for you. [Read more...]

Stop Clicking Banners and Maybe They’ll Go Away

Is it you?  Are you the one who clicks on the banner ads on social media and social networking sites like Digg, MySpace, Reddit, Facebook, Propeller, and everywhere else (except Mixx, where I haven’t really seen them yet)?  I’ve been looking for whoever it is that still thinks they’re the 9,999th visitor or that they really just won a free Xbox 360.  When I find this person, I have one word.

Stop.

It’s 2008.  Banner advertisements, as wonderful and beautiful as they were before the turn of the millenium, are now worthless.  Or are they?  They still seem to be on just about every website (this one included, though I don’t know why I bother since nobody clicks on them).  I would think that most people, especially the astute, tech-saavy readers of social media and users of social networks, are immune to them and barely register that they’re even there. [Read more...]

Who is Tom and how did he get so many MySpace friends?

Tom at MySpaceWhen I told someone that I wrote for a blog that covers social media, social networks, and social bookmarking, their first question was “What’s all that?”  When I told them what it was and gave them examples, the next question made me laugh.

“Who is Tom and how did he get so many MySpace friends?”

With over  220 million friends, Tom Anderson is everyone’s first MySpace friend.  You can read his MySpace Profile or even the entry about him on Wikipedia.  This story isn’t about him, though. [Read more...]

Social Niche: How Ning Makes Social Networking More Personal

NingThere has been a trend that has been percolating behind the scenes.  While Facebook and MySpace cultivate their mass presence by making the world accessible to people and people accessible to the world, Ning is bringing laser-precision focus to social networking, allowing the niche aspect of internet interaction to flourish.

While the social networking powerhouses offer limited platforms for people to form groups and interact with like-minded people, Ning has made it their purpose to offer flexibility in their product.  As the self-proclaimed “Home Depot” of social networking, Ning has a do-it-yourself platform (“you can do it, we can help”) that is simple to use and manipulate.  A person can create an account and start a social network geared around whatever they want in a few minutes. [Read more...]

Going Social for Marketing, Business, and Fun

porkfriedsocial.comSocial Media Marketing isn’t new. 2008 is simply the year that it emerges as THE thing to do if you want your business, charity, or blog to be “in” instead of “out”.

With companies that aren’t traditionally forward thinking in their marketing techniques, such as Ford Motor Company and Starbucks, making a push to enter social media marketing, it is clear that both big and small business are starting to take notice. Even local businesses are approaching anyone knowledgeable they can find on the subject to help them.

Below are some of the social media initiatives and trends from 2007 that tell of things to come in 2008. First, there are ways to create a web presence that goes beyond building a website or a blog. Then there are ways to drive traffic through social media to these websites. [Read more...]

2008: Year of the Mini Social Networks

OpenSocialMySpace, Facebook, and the other large social networks need not worry.  The small, niche social network sites that are popping up faster than poker rooms in the 90′s are not going to hurt the big boy’s bottom lines.  They’re just going to draw more people by the end of the year because of one fact.

They’re just more useful than the big sites.

The appeal that brought millions to form profiles and make friends on MySpace and Facebook will have the opposite effect in 2008 an beyond.  We built our MySpace page and started Facebooking because everyone else was doing it.  As closed social sites begin to gain in popularity, they will appeal to people because NOT everyone else is doing it.  Inclusion is easy on today’s internet.  Being part of something exclusive is becoming the new IT thing to do. [Read more...]

Facebook jumps ahead of Myspace in Traffic (depending on who you believe)

MySpaceFacebookThis really isn’t a question of Facebook vs. MySpace.  It’s a question of Alexa.com vs. Compete.com.

According to Alexa, Facebook jumped ahead of MySpace last week to technically take the #6 spot.  While it hasn’t changed on the official Alexa Top 500, a close examination of the line graph comparison shows the too big dogs in social networking neck and neck on Novemeber 20 and 21.  Facebook jumped ahead by a small margin after that.

Compete.com paints a completely different picture.  Despite the slower updates, MySpace still have a huge lead lead in October, 2007.  It shows MySpace at 65 million versus Facebook’s 24 million. [Read more...]