Facebook jumps ahead of Myspace in Traffic (depending on who you believe)

November 26, 2007 By JD Rucker Leave a Comment

MySpaceFacebookThis really isn’t a question of Facebook vs. MySpace. It’s a question of Alexa.com vs. Compete.com.

According to Alexa, Facebook jumped ahead of MySpace last week to technically take the #6 spot. While it hasn’t changed on the official Alexa Top 500, a close examination of the line graph comparison shows the too big dogs in social networking neck and neck on Novemeber 20 and 21. Facebook jumped ahead by a small margin after that.

Compete.com paints a completely different picture. Despite the slower updates, MySpace still have a huge lead lead in October, 2007. It shows MySpace at 65 million versus Facebook’s 24 million. [Read more...]

Filed Under: Facebook, MySpace Tagged With: , , ,

ClosedSocial: A Growing Trend Towards Niche Social Networking

November 20, 2007 By JD Rucker 11 Comments

With the increasing popularity of huge social networks like Facebook and MySpace, it’s easy to see why niche networks are entering the market and falling off almost immediately. There seems to be no room for networks that focus on a particular hobby, demographic, or profession. They are too small, therefore they will all fail.

Or will they?
[Read more...]

Filed Under: Niche Social Networks, Social Internet, StartUps Tagged With: , , , , , ,

What can fix (I mean save) MySpace?

November 19, 2007 By JD Rucker 11 Comments

MySpaceRumors are flying.

“MySpace is getting a complete redesign.”

“MySpace is getting bought out.”

“MySpace is losing money.”

When rumors like these start flying, it’s normally a bad sign, but it doesn’t mean it can’t be fixed.  The Social Network’s meteoric rise and subsequent decline in users to Facebook has created these rumors, but there are still strengths that can be exploited.  If they are going to make it, they will need to make some changes, but more importantly, they will need to rethink their focus and reimpose their will through marketing-guided changes.

Instead of making it the easiest platform to spam and game, they need to appeal to their current best demographic, teens, pre- and post-, and create ways for them to stay with MySpace instead of defecting as they get older to Facebook or someone else.  More importantly, they MUST expand to the business sector. Sounds ridiculous, I know, when you consider the current state of the company and the growing disdain towards its inner-workings. Stay with me while [Read more...]

Filed Under: Social Internet, Social Marketing, Social Videos-Images-Music Tagged With: , , , , , , ,

Using Social Networks at Work – Should Companies Allow It?

November 13, 2007 By JD Rucker 1 Comment

Of the 308 companies interviewed by Forrester Consulting, 58.4% said that they prohibit “playing” on social networks such as Facebook and MSpace. The common sense reason is that if they are social networking, they aren’t working.

The counter argument is that by allowing a specified amount of time to be used for social networking or whatever other “toys” are available, the overall team spirit and job satisfaction will increase.

What most companies are not taking into account is a concept that would make some people angry, make some people rebel, and even make some people quit.  Still, I think it would work in many situations.  What if you allowed X amount of time per week for “Facebooking” in exchange for [Read more...]

Filed Under: Social Internet, Social Marketing, Social Networks Tagged With: , , ,

MySpace gets Toyota, TV heavy hitters for “quarterlife” (mashable)

November 10, 2007 By JD Rucker 2 Comments

MySpace is taking a step to be one of the first to really “dive in” towards the potential phenomenon of Internet television shows. “quarterlife”, created and produced by Herskovitz and Zwick of “thirtysomething” and “My So Called Life” fame, will be a “Kate Modernized” version of “My So Called Life”.

Perhaps bigger news is that the show will be sponsored by Toyota, a company known for progressive thinking in the advertising realm. This is a test, but it could eventually launch a new segment to the Internet-meets-television industry.

It’s a B2B thing:

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Filed Under: Social Internet, Social Marketing, Social Networks Tagged With: , , , ,
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