BBM Early Access Launch Worked Perfectly

BBM

It might be too little, too late for BlackBerry, but their latest success (though it has been marred by some scandal) is another example of why exclusivity, even for a short time, is often the best marketing tool available. Their wildly popular instant messaging app, BBM, started off as an exclusive “early access only” app. Anyone could download it but it could only be used by the “special” people.

That lasted a week. Now, it’s open to everyone, making one wonder why early access was even necessary. It wasn’t, but that’s not the point. The reality is that people love to have things that others do not. It’s human nature. Every launch should be done with some variation of this theme. Launching to everyone isn’t as effective as launching to a select few and then releasing it to the world. It’s what really made Facebook the better option over MySpace in the early days and it will always work as a marketing technique.

In this case, BlackBerry allowed anyone to download the app, but only those who had requested information about it before were able to access it. That made them feel special, forward thinking, and in some ways mildly visionary. They were rewarded by getting something that millions of other people wanted. Now, after 10 million downloads, it’s open to all on iOS and Android. This all played out well for BlackBerry. Now, if they could only make their phones as effective…

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How to Connect Effectively on Social Media – 5 Working Tips

Connecting

One of the best ways of connecting with people and building a brand is via social media. The reason that many people do not effectively connect is because they cannot be easily found or recognized on social media.

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Are There Fake Users on Social Media?

Manti

It seems as if now a day everyone throughout the world has some type of social media account.  Facebook. Twitter. MySpace. You name it. Grandmas to young kids now know how to browse through these different sites.  But how do we know that the person behind the profile is real? Could the profile be fake—someone posing to be another person or a business creating fake users to get followers?  How are we supposed to figure out the real from the phony?

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Five Great Places to Promote Your Music Online

bandcamp

The Internet has become the world’s kiosk. For almost 15 years, active listeners have turned to the Internet to find new music. So when a person recommends one of your songs to a friend, he or she can go to a handful of sites with the expectation of being able to instantly find it online.

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Don’t Overreact About Facebook Graph Search

Facebook Graph Search

I found it humorous that Yelp’s stock prices fell after Facebook announced Graph Search. If there’s one thing we’ve learned about Facebook over the years, it’s that the only thing they’ve been able to slay in their various attempts to jump into something was social networking pioneer MySpace, and even they’re bringing sexy back to some extent. Facebook didn’t kill Foursquare. It couldn’t kill Twitter. It never emerged as a blip on Amazon’s radar and their Craigslist killer was a no-show. No, Facebook will not replace Yelp for business reviews and they won’t make a measurable impression on Google’s search dominance.

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The New MySpace Has Gone Public Timberlake Style

New MySpace Justin Timberlake

The newly re-designed MySpace has been in beta for some time now, which only allowed those who requested access, permission to use it. That is until now. MySpace has gone public, Timberlake Style. It is fully open to everyone, allowing users to sign-up using Twitter, Facebook, or an Email sign-in and granting all of us access to start experimenting with its new features.

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Social Media Reputation: Making Social Media the Business Hub

Hub

This is Part 5 in a 5 part series. Please read the previous posts first or none of this will really make any sense.

There was a promise back in 2007 and 2008 that was made to businesses, particularly those with physical locations. It was clear that there was something about social media sites like MySpace, Delicious, Digg, and the up-and-coming Facebook that could be used to promote business activity in the real world. Fewer people were on it and most businesses either dabbled, waited, or dismissed it, but for those who dove in and really gave it a shot, the promise was that it could eventually become the most important part of online marketing. Some even said that it would replace websites altogether.

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Myspace Trying To Make A Comeback!

myspaceFacebook has become so entrenched as the social media leader, it’s difficult to imagine any new threats emerging…but what about old threats? What about long forgotten ancients, stirring from their slumber and rising from the sea to reclaim their throne? In the world of social media this may be happening right now.

What about Myspace?

Well, it turns out sexy isn’t the only thing Justin Timberlake is bringing back.

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Building Relationships Through Social Media Networks

Social Media

Social networking has become part of world culture in the last decade or so. Facebook currently rules the roost, closing in on one billion users, while others such as Twitter and Google+, with over 100 million users each, are very popular and growing. There is also a wide variation of social networks available, from those that are music orientated like SoundCloud to professional networks like LinkedIn. People want to get in touch with others, from catching up with old school friends to making contacts in their field of work, and social media networks allow them to do just that. Inevitably, social media networks have influenced the world of online dating.

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