Facebook has brought out a brilliant new addition to status updates that was desperately needed. Prepare for your news feed to be flooded with emoticons and more than likely irrelevant adjectives.
I found it humorous that Yelp’s stock prices fell after Facebook announced Graph Search. If there’s one thing we’ve learned about Facebook over the years, it’s that the only thing they’ve been able to slay in their various attempts to jump into something was social networking pioneer MySpace, and even they’re bringing sexy back to some extent. Facebook didn’t kill Foursquare. It couldn’t kill Twitter. It never emerged as a blip on Amazon’s radar and their Craigslist killer was a no-show. No, Facebook will not replace Yelp for business reviews and they won’t make a measurable impression on Google’s search dominance.
The newly re-designed MySpace has been in beta for some time now, which only allowed those who requested access, permission to use it. That is until now. MySpace has gone public, Timberlake Style. It is fully open to everyone, allowing users to sign-up using Twitter, Facebook, or an Email sign-in and granting all of us access to start experimenting with its new features.
This is Part 5 in a 5 part series. Please read the previous posts first or none of this will really make any sense.
- Part I: The Key to Search and Social in 2013 and Beyond
- Part II: Picking the Power Accounts at Your Dealership
- Part III: Building Your Dealership Power Accounts
- Part IV: Wielding Your Power Accounts Properly
There was a promise back in 2007 and 2008 that was made to businesses, particularly those with physical locations. It was clear that there was something about social media sites like MySpace, Delicious, Digg, and the up-and-coming Facebook that could be used to promote business activity in the real world. Fewer people were on it and most businesses either dabbled, waited, or dismissed it, but for those who dove in and really gave it a shot, the promise was that it could eventually become the most important part of online marketing. Some even said that it would replace websites altogether.
Facebook has become so entrenched as the social media leader, it’s difficult to imagine any new threats emerging…but what about old threats? What about long forgotten ancients, stirring from their slumber and rising from the sea to reclaim their throne? In the world of social media this may be happening right now.
What about Myspace?
Well, it turns out sexy isn’t the only thing Justin Timberlake is bringing back.
MySpace is dead and I blame Rupert Murdock.
The article can end right there. The point is made and few will argue. Unfortunately, I can’t stop.
After doing some research into the history of MySpace I realized something – it’s totally the fault of News Corp that the once-mighty social networking pioneer is going to be sold for parts in the coming months, maybe even weeks. We won’t go into the changes (or lack thereof) nor will we look at the commitment (or lack thereof) that News Corp put into MySpace. This was a huge squandering of something powerful and potentially beautiful.
MySpace has been freeing up some “space” with plans of firing 47% of its staff, this seems like a clear sign of its final stages towards its demise.
MySpace’s current owner NewsCorp, may be looking to sell this sinking social network this coming June, first sign of this is firing 500 of its employees for a reconstruction by entering with local partnerships in the UK, Germany and Australia to manage advertising and content.
Niche Social Networks have been a hot topic on this and many blogs for a few months now. Their popularity has been increasing exponentially to the point that businesses who are normally behind on the internet are now starting to take notice and find out “what is social networking and what can it do for my business?”
It is in the wording of the question itself that the problem lies.
First, here is a brief explanation of what a social network is done Twitter-style in 140 characters or less:
Niche social networks are websites where people with shared interests can network with each other, share thoughts and ideas, contribute resources, and be a part of a virtual community where they can interact with people anywhere in the world.
Everyone knows a nerd or two. Do you know the top nerds in the world, and by top, I mean the people who took visionary nerdiness, elbow grease, and luck and translated it all into billion dollar companies? Below, you will find 15 faces (nine singles, 3 doubles). Most readers will be able to name 3 or 4. Real techies can name 5-10. If you can name more, you are a true guru. All 15? Well, there’s a special place for you. [Read more...]