MySpace is dead and I blame Rupert Murdock.
The article can end right there. The point is made and few will argue. Unfortunately, I can’t stop.
After doing some research into the history of MySpace I realized something – it’s totally the fault of News Corp that the once-mighty social networking pioneer is going to be sold for parts in the coming months, maybe even weeks. We won’t go into the changes (or lack thereof) nor will we look at the commitment (or lack thereof) that News Corp put into MySpace. This was a huge squandering of something powerful and potentially beautiful.
Is it you? Are you the one who clicks on the banner ads on social media and social networking sites like Digg, MySpace, Reddit, Facebook, Propeller, and everywhere else (except Mixx, where I haven’t really seen them yet)? I’ve been looking for whoever it is that still thinks they’re the 9,999th visitor or that they really just won a free Xbox 360. When I find this person, I have one word.
Social Media Marketing isn’t new. 2008 is simply the year that it emerges as THE thing to do if you want your business, charity, or blog to be “in” instead of “out”.
MySpace, Facebook, and the other large social networks need not worry. The small, niche social network sites that are popping up faster than poker rooms in the 90′s are not going to hurt the big boy’s bottom lines. They’re just going to draw more people by the end of the year because of one fact.
This really isn’t a question of Facebook vs. MySpace. It’s a question of Alexa.com vs. Compete.com.
