I’m “that guy.” You know, the one who thinks that 4-stars is an amazing review coming from me, the one who hasn’t rated anything a 10 out of 10 since my wife’s Mediterranean pasta, the guy who wonders why his kid only got an “A” and not an “A+” on a test. There are more of us out there than you think, but there’s a benefit to what I call the “conscientious reviewer”. You might only get 4 out of 5 stars from us, but we’ll write a book and sing your praises.
This could be easily turned into a case study. Fortunately, I won’t make you read it before coming to the conclusions. They are, unfortunately, that obvious.
When you think about the most successful social media campaigns, you probably think of big companies like Coke, Pepsi, or Old Spice to name a few. Yet, we never seem to think about the film industry. However, it seems like major movies such as Harry Potter, The Hunger Games, and Paranormal Activity are the pros here when it comes to successful social media marketing campaigns.
It’s not the actors. It’s not the premise. Using YouTube as a primary marketing machine was brilliant and was the reason that I was exploring the movie in the first place (I’m not a comedy-watcher, even though I have did play one on a television drama once).