Two 007 Beverage Campaigns: One Wins, One Loses

007 Coke Zero

This could be easily turned into a case study. Fortunately, I won’t make you read it before coming to the conclusions. They are, unfortunately, that obvious.

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Social Media Marketing in the Film Industry Proven to Be Beneficial

Twilight

When you think about the most successful social media campaigns, you probably think of big companies like Coke, Pepsi, or Old Spice to name a few. Yet, we never seem to think about the film industry. However, it seems like major movies such as Harry Potter, The Hunger Games, and Paranormal Activity are the pros here when it comes to successful social media marketing campaigns.

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The Social Media Insult: Why I Won’t Be Watching Friends With Benefits #FWB

Friends with Benefits

It’s not the actors. It’s not the premise. Using YouTube as a primary marketing machine was brilliant and was the reason that I was exploring the movie in the first place (I’m not a comedy-watcher, even though I have did play one on a television drama once).

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