A Quick Note on Responsive Design on Blogs

Responsive Design on Blogs

The other day I wrote an article about whether or not to use responsive design on a website. There are really only two choices nowadays – responsive or adaptive – and I recommended in the case of websites such as car dealer websites that adaptive was actually the better choice for now.

Needless to say, I received some nasty emails from those who are fans of responsive design. I, myself, am a big fan of responsive design and noted as much in the post. However, there are certain “heavy” websites that should lean towards adaptive until the internet infrastructure and delivery technology are mastered.

With that said, blogs must be responsive to succeed in today’s media consumption society. There was a time not too long ago when the big push was for “news nuggets”. It was a world that we thought we were getting into that focused less on long-form content and more on content that got to the point quickly. That was a false-positive on the death of long-form content and I was one of those who was (at least partially) wrong about it.

Today, people really do want to take their little gadgets that they carry with them everywhere and read a whole story.

More importantly for the sake of responsive design, blogs are “lite” websites. They aren’t car dealer websites. They aren’t realtor websites. They aren’t loaded (normally) with a ton of hi-res pictures, HD videos, and a ton of widgets and calls to action on every page.

Bloggers, if you thought I was talking to you the other day, I wasn’t. I’m talking to you now. Go responsive or go home.

Enhanced by Zemanta

Read More

43% of Mobile Automotive Searches are for Price Comparisons

Mobile

There were several takeaways from Nielsen’s recent mobile study surrounding restaurants, travel, and the automotive industry, but the one that surprised me the most was that 43% of automotive searches on mobile devices were done to do price comparisons. The rise of mobile in our daily lives means that many of the activities that once tethered us to our desks at home or at work can now be done on the go, so I knew instinctively that the number of people comparing prices while out on the lot was probably high. I simply had no idea it was THAT high.

(more…)

Read More