It’s been 5 years since Pantene put out a magical commercial that transcended what most imagine a commercial should be. To this day, I still watch it from time to time just to get some inspiration. Yes, it’s a touching storyline, but more importantly from a marketing and advertising perspective the way that they set up the “money moment” at the end when you see the glowing air flowing in artificial wind was pure brilliance.
I’ve learned that coincidences don’t really happen. There’s always a reason. As I worked on my story today regarding content, I stopped to check Facebook and found exactly what I needed, courtesy of Jeff Glackin.