How the Age of Personality Journalism Matches Up Well with Social Media

Michelle Malkin

Some of the greatest columnists and opinions writers of the past have nothing on today’s celebrity bloggers. It’s not that the Michael Arringtons and Michelle Malkins of the world are any more talented than traditional journalists before the internet. They simply have a bigger stage, are easier to access, and have no rules containing them.

Journalism in the era of blogging has taken the restraints that made it necessary to have a journalism degree and a perfect written diction and replaced it with the type of shock and awe commentary that was once reserved for underground publications and tabloids. That’s not to say there’s anything wrong with it at all; as editor of my high school paper and reporter for a city newspaper (yes, I’m old enough to have worked at an actual newspaper before the internet), I have to admit that blogging is much more fun than trying to remember to never put a comma before the last piece in a list of four or more.

Journalism is no longer simply about reporting the news. It never really was, but today there is simply a lot more leeway given to the reporters that aren’t held back by old-school publications. As a result, one would probably have an easier time identifying a writer for Mashable than one for the LA Times.

Bloggers have become part of the news they are reporting. This is a huge benefit for publications that take it to the limits on social media. Look at Buzzfeed, for example. This team has done one of the most masterful jobs in memory of taking something pretty good and exposing it to the world through social media domination. Arstechnica, Techdirt, and PoliticusUSA fall into the same category.

What do they all have in common? They play to the people. That has always been a goal of many publications, but the digital age tempered by the rise of social media has made it a benefit to slant the news, to personalize it, and to build an expectation around controversy from the publication and its writers. We want to be polarized because it makes for more fun on Facebook, Twitter, and other social networks.

There is and always will be a place for true reporting. It’s necessary as source material from which all of the blogger opinions can derive. We don’t have to be in Washington DC to have a quality political blog. We don’t have to be in Hollywood to have a strong entertainment rag. We have the internet. We have social media. Let the opinions flow.

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Social Media Professionals are Popping Up Everywhere

Social Media Maven

You’ve seen them on your social media streams. Gurus. Masters. Experts. Ambassadors. Ninjas. Pirates. Consultants. Specialists. Mavens. Oh, how I cringe when I see a self-described “social media maven”.

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Super Bowl Mobile Use Lessons

Wikimotive Beyonce Super Bowl

 

There are many lessons we can take from this Super Bowl this year. Important, crucial information like Beyonce has still got it, always pay your electricity bill before you have company over, and murderers can go on to do great things in life. Even more important though, are the lessons we can learn about Marketing with Twitter and Facebook. Let  us here at Wikimotive share some of these with you.

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Google+ Surpasses Twitter…at Least on Paper

McKayla Not Impressed

For years, the social media landscape has remained largely unchanged. Sure, you have things like Pinterest and Instagram popping up, but the big things for business have consistently been Marketing with Twitter and Facebook. Google+ was designed to be the Facebook killer, but it hasn’t accomplished that, not by a long-shot. What Google’s social network HAS done, just this week, is take one step up the podium.

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How Much Does a Hipster Weigh

The answer, of course, is an Instagram. Listen, I’m not going to tell you that’s a great joke, simply a relevant one, because the social picture sharing and food-photo-filtering site has been making waves this week with their announcement that all your photos will soon be theirs. Everywhere, millions of voices are crying out against the image of Instagram CEOs diving Scrooge McDuck style into a big pool of blurry photos of cats and duck-faced girls. This might not be completely accurate, but the grim reality is that it’s not too far off either. I’m not sure why everyone is so surprised though, as anyone who does marketing with Twitter and Facebook knows that this is the same old song and dance.

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Should You Automate Your Social Media Posting?

People often times ask if they should schedule their social content posting when marketing with Twitter and Facebook. The short answer is yes, you should certainly schedule. For every industry, including automotive, there are times of day that see more activity than others, and scheduling ensures you hit those times of day. There are a myriad of services that offer post scheduling to every major social network and you should absolutely be taking advantage of those (just do a Google search to find one that fits your needs).

Now are you ready for the long answer?

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American Apparel’s Sandy Based Marketing: Good Or Bad?

American Apparel MarketingThere’s something to be said for getting in on a trend when it’s hot, social media marketing at it’s core is all about trends. When that great, roaring and rushing storm of interest starts to brew, it pays to be right in the eye of that sucker…unless the storm in question is a LITERAL one, of course.

American Apparel found that out the hard way when they tried to capitalize on hurricane Sandy’s arrival on the east coast. They sent out a mass-email Monday night (during peak storm hours) offering 20% off to customers who were in the danger zone. All you had to do was be in the right state and enter SANDYSALE at checkout.

This didn’t go over so well.

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LowCostHolidays.com Doing Social Media Marketing The Right Way

Thomas Cook PlaneSocial media marketing presents us with opportunities every day, we just need to be cognizant of them. Something simple can become a major boon, and sometimes it pays to go over the top a little bit, because if you don’t, a competitor might.

This played out last week after a joking Facebook post went viral. A man named Thomas Cook posted on the Facebook wall of the Thomas Cook travel agency. He wrote, “Seeing as I share the exact same name as your huge company, and because of this I have been ridiculed for as long as I can remember. I think it’s only fair that you help compensate for this by giving me one of your lovely holidays.”

The global travel agency politely declined. This might have been the end of it, but for LowCostHolidays.com. They saw the message and replied to Thomas Cook (the man) with this, “Here at lowcostholidays.com we completely sympathise with your suffering and if your name was “lowcostholidays.com” we would certainly have accepted your request to be sent away on a weekend in Paris. … So how about we send you on that weekend in Paris?”

And they did.

And the story blew up.

It’s been featured on most major news outlets and no matter how whimsical the story, it still ends up as a lot of great publicity for lowcostholidays.com, more than they ever could have gotten from spending the relatively small price of a weekend in Paris on advertising. Thomas Cook (the company) isn’t getting bad press, but they missed out on the opportunity for some GREAT press.

The takeaway? When you’re in a competitive field, sometimes it pays to be willing to go a little further than the competition. Keep tabs on their social media as well as your own, and capitalize on their mistakes and missed opportunities. Just make sure they can’t do the same thing to you!

Original article about Thomas Cook social media posted on Wikimotive’s blog under the title Thomas Cook’s Vacation.

One Billion Users On Facebook Monthly

Facebook One BillionFacebook has hit another incredible milestone yesterday; the social network now has over a billion active monthly users. Did you read that right? That’s a BILLION with a B. Every single month. Marketing using Facebook can potentially reach more people than any other media outlet ever.

Zuckerberg kept it low key, simply publishing the following on his Facebook Newsroom:

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