This past week, I had the pleasure of attending two conferences that were completely different from one another. The week started (well, last week ended) with attending the infamous SXSW conference in Austin. From there, I attended “How to Run Your Dealership by the Book” in Charlotte.
To keep its search results relevant and free of spam, Google introduced its latest update Google Penguin. With each update introduced by Google, websites should be optimized to get rid of spam and continue ranking well in SERPs. Every update developed by Google is aimed at maintaining its monopoly by providing relevant SERPs that are useful, informative and spam free.