Linkjacking means different things to different people. Many see it as using the content on one site as the bait to get viewers to pass through your site, or even stay there and explore without going on to the primary content. Most of the time, there will be tidbits or summary information about the primary story accompanied by an interesting image or bit of photoshop magic that takes up most of the page.
To many, including Urban Dictionary, a true “linkjacking” requires that a person from the website doing the linkjacking also submits the story to an aggregator such as Reddit or Digg to drive traffic. I believe that websites and blogs that have a strong enough following to be able to “assume” someone will submit the story are also linkjacking, even if they are not the one’s doing the submitting.
The idea is to generate traffic from social media sites and even the search engines without having to write a ton of original content or do the research. Here is an example of a website that I like a lot, Engadget, which is notorious for linkjacking:
Rumors are flying.
“MySpace is getting a complete redesign.”
“MySpace is getting bought out.”
“MySpace is losing money.”
When rumors like these start flying, it’s normally a bad sign, but it doesn’t mean it can’t be fixed. The Social Network’s meteoric rise and subsequent decline in users to Facebook has created these rumors, but there are still strengths that can be exploited. If they are going to make it, they will need to make some changes, but more importantly, they will need to rethink their focus and reimpose their will through marketing-guided changes.
Instead of making it the easiest platform to spam and game, they need to appeal to their current best demographic, teens, pre- and post-, and create ways for them to stay with MySpace instead of defecting as they get older to Facebook or someone else. More importantly, they MUST expand to the business sector. Sounds ridiculous, I know, when you consider the current state of the company and the growing disdain towards its inner-workings. Stay with me while
MySpace is taking a step to be one of the first to really “dive in” towards the potential phenomenon of Internet television shows. “quarterlife”, created and produced by Herskovitz and Zwick of “thirtysomething” and “My So Called Life” fame, will be a “Kate Modernized” version of “My So Called Life”.
Perhaps bigger news is that the show will be sponsored by Toyota, a company known for progressive thinking in the advertising realm. This is a test, but it could eventually launch a new segment to the Internet-meets-television industry.
As of now, Facebook.com has more to it than is probably necessary. One of their latest brainchildren, a voting option on their news feed feature, may be a useful monetizing tool through market research and by proving the validity of their advertising products. The question is, would you vote for mundane items, such as a friend changing their profie picture?