Tag Archives: marketing

11 Ways You Can Learn Data Science for Free

According to a report from McKinsey & Company, “by 2018, the United States alone could face a shortage of 140,000 to 190,000 people with deep analytical skills as well as 1.5 million managers and analysts with the know-how to use the analysis of big data to make effective decisions.” When you combine that figure with

In Advertising, Let the Data Be Your Guide

Today, there is no shortage of data. There is exponentially more available data in our hands today than a decade ago, and there will be much more data available tomorrow than there is today. With so much information available, it’s strange that many still rely on their instincts or sales pitches to determine where to