The saying, “there’s in fact an app for that” has become a tired cliché, but this ultimately comes from how true such a statement is.
Cryptomnesia has been on my mind a lot lately. In the course of reading dozens of marketing blog and writing hundreds of marketing words every day, it’s definitely a looming threat to myself, and everyone else in the industry. Cryptomnesia occurs when you remember something you’ve read or seen in the past, but your brain interprets it as something new and original. You don’t know exactly when it will strike, but any sudden, brilliant idea you pull out of the ether is probably suspect. It’s not a pleasant thought, but when you’re reading and writing automotive digital marketing material all day every day, it’s something you should keep in mind.
Email marketing may have been around for a while now, but it’s still the most effective way of building a trust relationship with prospects.