5 Tools to Improve Your Pinterest Strategy

Pinterest for Business

You’ve finally got your Pinterest strategy up and running. And you can tell it’s working because your photos and videos are getting more likes than you ever thought possible. But like any marketing strategy, it could be just a little bit better. Fortunately, Pinterest has a wide range of tools that can help.

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Is Your Mobile Social Campaign Up to Snuff?

Thank You

The saying, “there’s in fact an app for that” has become a tired cliché, but this ultimately comes from how true such a statement is.

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The Trouble with Cryptomnesia

Ernest Hemingway

Cryptomnesia has been on my mind a lot lately. In the course of reading dozens of marketing blog and writing hundreds of marketing words every day, it’s definitely a looming threat to myself, and everyone else in the industry. Cryptomnesia occurs when you remember something you’ve read or seen in the past, but your brain interprets it as something new and original. You don’t know exactly when it will strike, but any sudden, brilliant idea you pull out of the ether is probably suspect. It’s not a pleasant thought, but when you’re reading and writing automotive digital marketing material all day every day, it’s something you should keep in mind.

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You Know Your Area. Use that Knowledge on Social Media.

Local Facts

If there’s one thing that gets under my skin the most about local businesses on social media, it’s that they rarely take advantage of one of the most important types of posts: local facts. It’s a low-hanging fruit that is completely missed by most.

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Digital Marketing is the Future

The Future

Full service digital marketing agencies and social media agencies have now caught the attention of many corporations and small businesses, but why? Because social media agencies and digital marketing firms can put any small business owner on the map, giving them a wide reach to clientele from around the world to sell their product.

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Canned Social Media Marketing in an Hour Per Day

Can of Social Media

Under normal circumstance, I do not like the types of social media strategies that try to can them into basic processes with time limits. Sure, it’s good to have guidelines, but I find that they’re normally too limiting to allow people to make the right decisions. This infographic is somewhat like that, but it’s design is just too cool in its simplicity to ignore it altogether.

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The 3 Everlasting Social Media Principles for Small Business Owners

Everlasting Gobstopper

Social media has flooded the world of marketing, overtaking traditional concepts and transforming them into formats unheard of.  Conventional theories of outbound marketing have suddenly plunged in a return on investment, as ventures in new forms of inbound marketing skyrocket for business owners.  However, with such a new structure in a world unknown, small business owners are finding themselves hopping aboard a train with no destination.

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Role Models for Your Real-Time Engagement Strategy

Real Time

The average person is bombarded by more than 1,000 brand impressions daily. Consumers tune out most of these impressions because they don’t find them relevant or useful, but this does nothing to stem the constant flow of digital clutter clogging up our feeds.

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The Most Important Social Media Webinar I’ve Ever Presented is Coming Soon

Important

On June 5th, I will be presenting a webinar called “Beyond the Basics: 5 Myths and 10 Rules for Advanced Social Media Mastery“. It might as well be called, “Stop the madness because the social media world is going down a dark path.”

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The Rise of Webimercials – Webinars that are Only Mildly Educational

Sleazy Salesperson

This is a rant so I’m going to keep it short and not so sweet. There’s a trend in the automotive industry towards putting out really, really bad webinars. It hits really close to home because I absolutely love them, have been doing them for three years now, and get really annoyed when other professionals in the industry use them as pitch sessions.

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