Real. Comfortable. Jeans.
Just do it!
I’m lovin’ it.
How Exclusivity for Luxury Brands Makes Digital Marketing a Challenge
November 22, 2011 By 4 Comments
During a meeting today with the world’s largest Acura dealer, we discussed their digital marketing at length. One of the common things that was brought up during the discussion was that we needed to make sure we didn’t “cheapen the brand” using marketing techniques that would be fine for most businesses and particularly of value to most car dealers.
Using Today’s Technology To Target with Your Website
November 9, 2011 By 1 Comment
The vast majority of websites are not targeting properly. It’s that simple. They’re doing the “spray and pray” technique (if you’re not a first person shooter fan, sorry for confusing you) which can still be effective in bulk, but it’s definitely less elegant and about as effective as the wishbone formation would be in today’s NFL (more apologies for another obscure analogy).
Viral Marketing: How Contagious is it?
November 5, 2011 By 4 Comments
The term ‘viral marketing’ may not sound particularly pleasant but it can be the key to a business’ online market success and has taken the internet by storm over the last few years.
Viral marketing is an extremely powerful marketing tactic which, if successful, will change your business forever. Viral marketing is basically good old-fashioned ‘word of mouth’ which, whilst always massively important, has been supercharged thanks to the Internet.
Don’t Underestimate the Value of Contacts
November 1, 2011 By 5 Comments
It’s not just network marketers or Amway reps who need contacts. Nearly every business that sells a product or a service can benefit from having a well-managed, properly updated virtual rolodex, but so many people blow it off as something that’s not for them.
This is a mistake.
What is a Google Penalty and How to Avoid It – 10 Things You Should Know
October 4, 2011 By 2 Comments
So you have a couple of websites, which have been getting organic traffic from Google for a couple of years. You are happy because your sites are generating sales or ad-revenue organically and you can just focus on the content and services, without having to worry about getting customers.
The Evolution of Advertising Executives
September 17, 2011 By 2 Comments
Things have certainly changed in advertising over the last 50 years. Heck, they’ve changed dramatically in the last 5 years. While the industry has seen major shifts, it’s in looking at the people driving advertising that we see the most noticeable changes. What was once a job for the confident “Mad Men” of the world has shifted towards the aggressive “LinkedIn People” of the world.
Combining Trends, Social Media Marketing, and Big Budgets: Wonderful Pistachios
September 13, 2011 By 2 Comments
Companies for the last few years have tried to connect with internet trends and celebrities to give their marketing a better chance of “going viral” on social media. The more their products are associated with things that are popular online, the better-branded the companies will be.
How Could a Video Marketer Take Advantage of the New YouTube Google+ Hangouts Feature?
August 26, 2011 By 5 Comments
The beta version of Google+ has been out for nearly two months now, and if you have been keeping up with the news, you know Hangouts is one of its most exciting features. A chatting tool of sorts, Hangouts allows users to communicate by video with up to 10 people at once, which makes it useful for a wide range of purposes. It also lets them view YouTube content as a group. In an interesting development, the search engine company has decided to take its video-based chatting component out of the Google+ arena by integrating it with its immensely popular web destination YouTube.
Your Social Media Campaign is Broken. How Do You Fix It?
August 23, 2011 By 6 Comments
This is a guest post by Dave Thomas.
Whether you have stayed in-house or gone with an outside agency for your social media campaign, finding it broken down along the side of the road is never a good feeling.
