On June 5th, I will be presenting a webinar called “Beyond the Basics: 5 Myths and 10 Rules for Advanced Social Media Mastery“. It might as well be called, “Stop the madness because the social media world is going down a dark path.”
This is a rant so I’m going to keep it short and not so sweet. There’s a trend in the automotive industry towards putting out really, really bad webinars. It hits really close to home because I absolutely love them, have been doing them for three years now, and get really annoyed when other professionals in the industry use them as pitch sessions.
Email marketing may have been around for a while now, but it’s still the most effective way of building a trust relationship with prospects.
The rapid growth of the social media in the recent past made it an indispensable tool in the hands of marketing managers around the world. Social media improves the opportunities to connect with your customers and facilitates two way communication between you and your customers. Social media strategy when properly implemented can boost both your internal and external brand.
Some may try to call me out on the title of this post. “Don’t you mean ‘strategies’ plural?”
If you’re on Facebook, Twitter or really any social network, you probably saw a lot of the red and pink equal sign pictured above. If you’re wondering what it is, it’s a sign promoted by the Human Rights Campaign, advocating for equal rights for lesbian, gay, bisexual and transgender (GLBT) people. The Supreme Court is meeting this week in Washington to discuss the issue of gay marriage, Proposition 8, and the Defense of Marriage Act, and the people on both sides of the issue are coming out strong to support their beliefs. It’s strange to see social media suddenly become such a fertile ground for political discourse, but there are many lessons to learn for the smart SEO and SEM company.
Thor is a god, specifically, he’s the thunder god, super specifically, he’s the Norse god of thunder, storms, and beating the pulp out of things with his magic hammer, Mjolnir (just imagine I did the umlaut on the o). Thor is an unruly god, short on temper and long on power. When he approached, you never knew for sure if you were getting the clenched fist or the open palm (though smart money was on the first), and small business SEO services across the world have come to view Google in pretty much the same way.
There’s something that is often missing in marketing and it’s even harder to find when you put the words “social media” in front of “marketing”. It’s God.
We always loved reading free eBooks when we were learning the trade, and this year we made it a point to start releasing our own. We did the research, pulled from our own experience, grabbed a designer, and put together some eBooks we’re really proud of. We never released them in a single place before though, so here is the list of free eBooks from Wikimotive, covering everything from social media to small business SEO services. You can get any of them you’d like for free by following the links below. If you want the whole library, you can shoot Sean Haney an email and he’ll send you the big file directly.
Thanks for reading!
In the course of the daily research we do here at Wikimotive, we encounter a lot of the same questions over and over again. The pattern is pretty clear, everyone agrees on a subject and then Google performs another update and suddenly we have to reheat the same old gristle and see if it tastes any better this time around. The latest piece of inedible meat we’ve been encountering is the idea of content spinning. Since the late January Panda update, people seem to think that spinning the content on their blogs for marketing on Facebook or Twitter is a good idea.
It’s not. [Read more...]