Big corporations, small businesses, non-profits, and even politicians are seeing the value in social media, which means that the surge in social media marketing and advertisements will only continue to increase.
5 Twitter Tips to Success for Small Businesses
April 30, 2012 By 5 Comments
If you follow these five steps they will get you well on your way to achieving a successful Twitter Social Media campaign. [Read more...]
Applying the “Hippo Walks Into a Bar” Principle to Social Media Campaigns
April 26, 2012 By 1 Comment
As we discuss the ways that social media can be used instead of press releases as a superior method of putting out a brand message, one of the most enjoyable components of the technique is being able to add a flash of creativity and personality to the campaign in ways that press releases simply cannot. It’s the hippo in the room. It’s the fun stuff.
How to Increase Engagement of Facebook Pages Using Timeline
April 10, 2012 By 5 Comments
Facebook has now upgraded all pages to the Timeline design. The Timeline is a powerful tool for showcasing your brand. For example you can add a Timeline cover that will really reflect the identity of your brand.
Power Plays and Landmark Changes to Marketing as of Late
April 10, 2012 By 1 Comment
Unless you’ve been in a coma for a while, you’ve probably noticed that the past few years of global Internet use have changed the game of marketing completely. These days, a consumer can immediately find a page for something the consumer likes—which is great for anyone selling anything.
The Future of Content Creation
April 10, 2012 By 3 Comments
Obviously everyone knows Pinterest blew up. But why? What other sites are leveraging the Pinterest phenomenon? What can online marketers and entrepreneurs learn from Pinterest?
Inbound Marketing for All Size Businesses: Earning Customers Without Spending a Dime
March 29, 2012 By 7 Comments
The thing about marketing nowadays is that there are more options for small business owners who are looking for more customers to take a look at their products and services. There have been numerous theories and schools of thought dedicated to various methods of online marketing, all of which are quite effective in their own way. One of them is inbound marketing, and this one has its own set of advantages. [Read more...]
TED’s Ads Worth Spreading Videos Rocked
February 29, 2012 By Leave a Comment
When one thinks of TED, they normally picture the brainiest speakers on important topics filling the world with 15-minute to 2-hour presentations that are utterly profound. They don’t normally expect talking bear rugs or Chipotle commercials, but that’s exactly what the crowd at the Long Beach, CA, TED2012 Conference on Tuesday.
Shall We Play a Game?
February 20, 2012 By 6 Comments
Gamification is one of those big words constantly being thrown around in the social media space. It’s also a trend, like many other trends in social media, which companies are trying to use as the proverbial silver bullet to gain traffic and conversions. While gamification is by no means a quick fix to all problems social, once you understand the science behind it, you see why it works. [Read more...]
The ROI of Social Media
February 19, 2012 By 10 Comments
Return on investment. It’s the compilation of metrics that are used to determine whether an activity or expenditure is worthwhile for a business. Over the last 4 years, social media has been at the center of ROI debates between marketers, company executives, and gurus across the spectrum.
