Having tracked data for the last seven years in the automotive marketing arena, I can tell you a few things that I’ve learned that have brought us to where the content marketing world is today. It’s all about process and answering the questions that consumers
Internet marketing has been the song that many e-commerce establishments have been singing and quite rightly so the concept has proved to be one of the most effective business promotion tools of the 21st century. I personally am a very big fun of simplicity and
Don’t get me wrong. There’s an extremely complex and effective methodology behind utilizing Facebook as a true marketing and advertising tool that requires some specialized training, a strong sense of creativity, a willingness to experiment, and an unrelenting focus on keeping up with the latest
Content has been the big play for over a year now in the world of marketing. It’s the glue that holds social media marketing and search engine marketing together and it’s becoming so prevalent that the old ways (the ones everyone started using this year)
There’s a certain art to the “selfie”. It has risen from a poor way to do self-photography to the accepted method. Not sure how that happened but I’m not the biggest fan. The rise of sites like Instagram have made them a part of our
You’ve seen them on your social media streams. Gurus. Masters. Experts. Ambassadors. Ninjas. Pirates. Consultants. Specialists. Mavens. Oh, how I cringe when I see a self-described “social media maven”.
In a world with so many different businesses offering the same service and product, it is very difficult to make sure that your company is at the forefront. One thing that can help, however, is offering your consumers a detailed competitor analysis.
The worlds of automotive social media and automotive search marketing are converging. We’ve known this for a while and I’ve been preparing for the collision in order to help our clients make the most out of the changes. The only thing I wasn’t expecting was
There’s an exciting thing that can happen when you first start advertising on social media. The organic measures of exposure are quickly fading away, so when you get that first boost of exposure as a result of spending very little money, it can become addicting.
Full service digital marketing agencies and social media agencies have now caught the attention of many corporations and small businesses, but why? Because social media agencies and digital marketing firms can put any small business owner on the map, giving them a wide reach to