On June 5th, I will be presenting a webinar called “Beyond the Basics: 5 Myths and 10 Rules for Advanced Social Media Mastery“. It might as well be called, “Stop the madness because the social media world is going down a dark path.”
Announcing the Most Powerful Automotive Social Media Product at the Automotive Boot Camp
May 3, 2013 by 2 Comments
I haven’t been as excited about a product launch in the six years that I’ve been at KPA/TK. It isn’t that this I believe social media is more important than other product launches like Power SEO or Connect websites. It’s that this is the type of product that is truly, demonstrably much better than anything the competition has to offer in the automotive world.
The Rise of Webimercials – Webinars that are Only Mildly Educational
April 29, 2013 by 1 Comment
This is a rant so I’m going to keep it short and not so sweet. There’s a trend in the automotive industry towards putting out really, really bad webinars. It hits really close to home because I absolutely love them, have been doing them for three years now, and get really annoyed when other professionals in the industry use them as pitch sessions.
Does Your Social Media Accurately Represent You?
April 22, 2013 by 1 Comment
Social media can be considered a reflection of the individual who created the account. The information and images shared all speak about the person from their point of view. However, what would it be like if somebody else was responsible for setting up or managing your social media? Consider this… the image an individual has of themselves might be very different from the way they are perceived by others. Accordingly, the way an individual is presented through social media may give off a much different impression than the one that is self constructed.
Choosing Whether to Bring God Into Social Media Marketing
March 13, 2013 by Leave a Comment
There’s something that is often missing in marketing and it’s even harder to find when you put the words “social media” in front of “marketing”. It’s God.
How to Identify Potential Brand Ambassadors
February 26, 2013 by 5 Comments
Let’s assume, for a moment, that you have step one on the path to building your Brand Ambassador Factory covered. For those who don’t know, step one would be to make sure that your business is operating in a way that creates extremely happy customers and clients. There’s nothing I can say on this social media blog to help you there – run a good business and make people more than satisfied with the results you deliver. If you aren’t doing that, social media can’t fix it.
Turn Social Media into a Brand Ambassador Factory
February 23, 2013 by 13 Comments
It isn’t what you’re saying on social media that has the biggest effect on your business. It’s what others are saying about you that makes the true impact.
Facebook Marketing Goals: The Safe Approach
February 16, 2013 by 8 Comments
Setting goals on Facebook is extremely important. As I wrote last night, it’s the root cause of one of the biggest challenges businesses are facing in Facebook marketing: a lack of a proper strategy. If you don’t know where you want to go, you won’t be able to get there very easily.
Define Your Facebook Goals Before Determining a Strategy
February 15, 2013 by 9 Comments
About a month ago I was asked when speaking before a group about what I thought the biggest mistake was that businesses were making on Facebook. I replied, “lack of coherent strategy” and went on about how too many business pages seemed like they were posting for the sake of posting, that they didn’t appear to moving in any particular direction, and that they were managing their social media presence on a day to day basis. If I could take back the answer (or better yet, elaborate further), I would.
Key Tips for Effective Community Management
February 14, 2013 by Leave a Comment
In recent years, social media platforms have become increasingly important tools for businesses wishing to communicate with their key target audiences. But whilst many companies, in the earlier days of social media, considered the tools to simply be another channel to distribute marketing messages, the truth is that communicating effectively through social media has grown to become a much bigger and more important task.
