Bloggers often take heat for posting incorrect, misleading, or false information. The need to get something out there early is intense because it can be the difference between getting a lot of traffic and not getting any at all. However, there are times when journalistic responsibility must trump the need for page views. This is one of those times.
Social News sites like Digg and Reddit have built a reputation for being focused on 2 things: the offbeat and the tech-oriented. Mainstream media has shied away from using the social news aggregation sites because they didn’t believe their stories would do well.
Times have changed.
Social news is mainstream news. In a recent study, we discovered that Digg, the most prominent social news site with over 40 million visitors per month, has shifted to embrace mainstream media sites within their community. The top 50 sites once controlled 46% of the Digg front page, but this has dropped to 41% in recent months and is trending to continue to diversify.