I was consulting with a potential client yesterday and started looking at their Facebook and Twitter pages. Once a day, every day, they would post a question that had very little to do with anything at all. “What was the last movie you watched?”
When I was asked last year to develop a social media marketing service, the first question they asked was whether I already had software in mind or if it needed to be built. I told them that the software had already been developed and it was free. This didn’t go over well at first; they’d always used premium social media software in the past.
As it is announced this week that Facebook is following in the footsteps of Twitter and introducing a hashtag system to its multi-billion pound social network, it begs the question, where does one start and the other begin?
The Internet is constantly changing. Just looking at the modifications made in the last few years between Google, Facebook, Pinterest and the mobile industry makes predicting how the next 12 months will look like pretty challenging. The beginning of social media completely transformed the way the internet looks today and this state of constant change forces businesses to adapt their approaches when interacting with customers. Staying relevant in this digital era requires you to adopt online marketing strategies that will connect the experience of your customers with the corresponding technologies that enable you to deliver the right content at the right time.
I hope it won’t disappoint my readers to discover that this article addresses the social media potential of Tesla Motors, not the 19th century inventor. It has, however, dawned on me just how enticing an imaginary Twitter battle between Nikola and Tommy Edison would be, so stay tuned. For now, we must consider how the hottest vehicle on the planet could elevate its brand to even greater heights.
Most people now acknowledge that any marketing strategy should include a social media component. The problem is that working with social media requires a goodly amount of human effort and there are so many social media, Facebook, Twitter, LinkedIn, Google Plus, FourSquare, Instagram, and on and on, to choose from.
Social media activity has essential benefits for local businesses that include strengthening your brand and raising your SEO ranking. In many instances, it may be hard to link social media involvement to immediate sales, but growing your online presence will certainly make more people know about your business. They are bound to come your way as soon as the need for your service or product arises.
Social media can be considered a reflection of the individual who created the account. The information and images shared all speak about the person from their point of view. However, what would it be like if somebody else was responsible for setting up or managing your social media? Consider this… the image an individual has of themselves might be very different from the way they are perceived by others. Accordingly, the way an individual is presented through social media may give off a much different impression than the one that is self constructed.
No one likes being hit with spam. No one likes opening up their emails to find out about all the pills to enlarge body parts, vacations they won, or deals from Nigerian princes that they’ve been missing out on.
It gets old, quick.