10 Social Media Tips for Local Businesses

Open

Social media activity has essential benefits for local businesses that include strengthening your brand and raising your SEO ranking. In many instances, it may be hard to link social media involvement to immediate sales, but growing your online presence will certainly make more people know about your business. They are bound to come your way as soon as the need for your service or product arises.

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Does Your Social Media Accurately Represent You?

Dove

Social media can be considered a reflection of the individual who created the account.  The information and images shared all speak about the person from their point of view.  However, what would it be like if somebody else was responsible for setting up or managing your social media?  Consider this… the image an individual has of themselves might be very different from the way they are perceived by others.  Accordingly, the way an individual is presented through social media may give off a much different impression than the one that is self constructed.

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It’s Called Social For A Reason

Stop Spam

No one likes being hit with spam. No one likes opening up their emails to find out about all the pills to enlarge body parts, vacations they won, or deals from Nigerian princes that they’ve been missing out on.

It gets old, quick.

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Facebook Marketing Goals: The Aggressive Approach

Tigers

We’ve taken a look at the safe approach to setting Facebook goals. Now, it’s time to discuss letting the tiger out. Let’s sharpen our claws, stretch our muscles, and prepare for battle. Getting aggressive on Facebook is about going to social media war.

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Facebook Marketing Goals: The Safe Approach

Safety

Setting goals on Facebook is extremely important. As I wrote last night, it’s the root cause of one of the biggest challenges businesses are facing in Facebook marketing: a lack of a proper strategy. If you don’t know where you want to go, you won’t be able to get there very easily.

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LinkedIn Wins the Twitter Email Trick of the Week

LinkedIn Email

Oh LinkedIn. You’re so clever.

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10 Twitter Essentials Every Beginner Needs to Know

Twitter Birds

by SocialMarketingFella (for Twiends)

You just wrapped up watching the Super Bowl commercials when your uncle asks, “What’s this ‘pound’ Safe Guard stuff all about?” Uh-oh, he’s asking about Twitter.

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The Minimalist’s Guide To Social Networking

Minimalism

They’re everywhere. Lately we can’t get on the computer without hearing about the start of a new social network. Usually the news comes in the form of a blog post from a guy with thousands of Facebook fans and Twitter followers telling us exactly what we need to be doing.

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Around the World in Social Networking

Around the World

When we hear about how social media is growing, we often look at the rest of the world. Americans are all on social media, right? Not so fast.

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Career Development Tips with Social Media

Career

Social media is a double edged sword: while you can leverage it to enhance your credibility and build your brand, you need to remember to create and maintain a professional image at all times. It is very easy to stray off the path. Here are some tips you can follow to ensure you stay right on track: [Read more...]