Social Media Success? It’s More Than Just ‘Likes’

More than Likes

If you judge your business’ social media (SM) success solely on how many likes you can drum up, you’re only looking at a tiny piece of the puzzle. There’s a big disparity when it comes to optimizing your ROI with SM, with a number of marketers jumping full force onto the social media bandwagon, but falling short where it matters most: Actually looking at the data to seeing how successful they are.

Forbes reports that a 2012 industry report revealed that 86 percent of all marketers say SM is key for business, but are they making the most of it?

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Social Media – The Ultimate Experience in Customer Service

Customer Service Social Media

What do your “Likes” mean to you? When we “like” our favorite product on Facebook, we’re not simply telling everyone in digital land what our interests include. No: what we expect from those “Likes” is the interpersonal relationships we experience every day with comments, shares, pokes, and whatsits. “Liking” a brand on Facebook means a lot more to us when companies are willing to reciprocate.

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