Klout has a way of making their users angry with every algorithm or TOS change. Since the social influence grading platform started getting big in 2010, it has been the center of more than one controversial move. This time, the move seems to be a good one as they just added Instagram to the scoring system.
I always get a little blown away any time I meet a social media “guru” or “specialist” who isn’t using Empire Avenue. Granted, I wasn’t impressed the first time I gave it a shot in 2011, but since rejoining the site in May of 2012 I’ve learned that it may be the most invaluable tool in the world of social media promotions.
The world of social media influence has been a growing industry for years. Klout and Kred have emerged as two of the leaders in the segment with Trust Cloud and others making statements about their own growing relevance, but there’s a network (a game, really) that surpasses all of them in usefulness and has carved a unique niche for itself in the social networking universe. If you haven’t been paying attention to Empire Avenue, you probably don’t realize what you’re missing.
Google+ is a site that you can connect to on the social influencing tool, Klout, however if you want the activities you make on Google+ to actually count towards your overall Klout score you need to go beyond your circles and extended circles.
The efforts of those who use Social Media and its various platforms certainly love to be able to see how it places them in amongst their peers which the social influence web-based tool, Klout has most certainly provided. Basically ranking us on how active we are on an array of social networks and how interactive our content shared becomes in the reactions and actions received from those that friend or follow us.
My days start the same way. Every morning at around 2:15am, I wake up and hit the feeds. I have over 20 SEO blogs, 40 social media blogs, and a dozen automotive blogs that I start with at the beginning of my day and that I check regularly throughout. I read more about these two important topics, search and social, on any given day than most read in a month.
Before going into why it needs fixed (FTFY=”Fixed That For You”), it’s important to note that Buddy Media, the company that produced this graphic, is definitely my favorite of the enterprise level social solutions. If I ran a corporate social media presence rather than a social media agency, I would be all over Buddy Media as my social partner.
With that said, this graphic is a scare tactic. It’s intended to demonstrate that, as Business Insider put it, social media is “insane” and “ludicrously complicated”. For 99%+ of the business world who needs social media, the vast majority of services on the list are completely unnecessary and in many cases irrelevant.
For example, most businesses do not need to keep up with what’s going on at Disney’s Club Penguin. Anyone outside of Hollywood can avoid Miso. Marketing on RenRen is tough even if you can read the language:
For the businesses outside of the 1%, the social media marketing world gets a whole lot less complicated. There are plenty of tools out there, but Seesmic or Hootsuite work just fine and have the functionality and analytics that most everyone needs. For brand monitoring, Trackur is good for small businesses and Radian6 is good for larger businesses.
Bit.ly is the only URL shortener you need to know.
Blog on WordPress if you have time and want it to look amazing. Blog on Tumblr if you don’t have time and want it to look good.
Instagram is mobile photo-sharing whether the Facebook deal goes through or not (and it will). If you don’t like Instragram, Twitpic works just fine.
There are tons of website plugins available, but Gigya and Badgeville do whatever you could possibly want.
Here’s the complete, trimmed-down version of the graphic. It’s just not as complicated as those of us in social media would have you believe.
- Salesforce to acquire Buddy Media? (zdnet.com)
- Learning The Ropes in Social Media for Business 101 (kirstenwrites.com)
- Sale Of Buddy Media Would Be Boost For Social Media Marketing – Forbes (forbes.com)
- Social Media is Appropriate for Every Business …Period. (socialmediatoday.com)
- Salesforce in talks to buy Buddy Media for over $800M, report says (venturebeat.com)
- Meet Pinerly, the Buddy Media of Pinterest (pandodaily.com)
It’s been over a year since I delivered a keynote at the Digital Marketing Strategies Conference in Napa Valley. We drank a lot of wine and talked a lot of social, but the speech I gave was the first one where I really “put it on the line” and made predictions about the way that social media was heading.
There were some wins. It wasn’t terribly prophetic to announce that Google would be getting hardcore into social media as it had already been mentioned as an important concept for the company by then-incoming CEO Larry Page, but it was before Google+ at the time and I think it made some sense. Other things were losers – Klout wasn’t bought by Google (or hasn’t been yet) as I predicted.
Here’s the long video. Let me know if you think I was a fool. If anything, it’s probably the first (and last) time you’ll ever see someone delivering a speech and taking a call in the middle of it.
Klout recently unveiled the newest addition to its website that claims to measure “social influence”. Klout’s formula puts most of the weight on a user’s Facebook and Twitter pages. Then it measures that user’s social “Klout” based on a variety of factors such as how many “likes” a user’s posts get or how many retweets they receive. Basically, Klout considers you to have a high Klout score based on raw numbers, not on content.