This is Part 2 in a 5 part series. Read Part I here.
As we advance in social media strategies, one of the biggest challenges is getting traction. The rise of social signals in search marketing alone is enough of an incentive to make it happen even if you don’t believe in social media itself as a marketing tool. It is one, but now’s not the time to make that case. For now, the undisputed truth is that social media can help your dealership rank better in the search engines by sending social signals (Google +1s, Facebook likes, Twitter retweets, etc) to content on your website.