Keep it Local, Local, or Local on Facebook

Local Buying a Car

I was moderating a small panel at a conference about two and a half years ago that focused on Facebook fans. The two panelists represented the two different sides of Facebook promotion at the time: one focused on local quality fans and the other focused on bulk fans. After the debate, one might have called it a draw. That was over two years ago. Today, there’s really only one side that deserves any representation at all. Local businesses should focus solely on getting local fans, period. To get a broad reach of fans outside of the market area as a local business can do more harm than good.


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How Social Media Can Help You Floss Regularly


I know I should be flossing daily. The dentist is counting on me to follow this seemingly simple direction. Yet, I don’t do it. (Don’t tell!) Habits are hard to start and even harder to keep. Remember all those New Year’s resolutions? Sigh…. Instead of beating myself up though, I acknowledged a habit I already have that I can use to my advantage – surfing the internet. I can harness the power of my social media networks to help me achieve my goals.


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Boosting Marketing & Social Media Campaigns With an iPad Display in Your Business


It has become quite apparent that iPads have revolutionized the consumer computing experience.  Although tablet PC’s were once a luxury item, this is no longer the case as a large percentage of the population now owns one.  From elementary schools to senior citizen communities, they’re everywhere!  However, a newer trend emerging is the use of iPads in businesses around the world.  We have seen numerous uses to date, such as iPads being used as table menus at restaurants,   as point-of-sale devices to replace traditional cash registers, and as web browsing terminals at coffee shops.

OnSpot SocialRecently, apps have been developed to allow business owners to convert their iPads into digital marketing devices.  An example is the OnSpot Social app which enables consumers to Like a business’s Facebook Page, Follow the business on Twitter, and subscribe to their email list.  By displaying an iPad with the app in a high traffic area such as a checkout counter or trade show table, businesses are able to instantly connect with consumers.   A digital sign feature also allows a business to promote new products and specials, eliminating the need to design and print our flyers and posters.

Polldaddy AppSurvey apps such as Polldaddy are also gaining in popularity.  Utilizing one of these provides a means to collect valuable data and feedback that can be used to improve your business.  Most of these apps are simple to set up and require no ongoing maintenance.  By collecting data on consumers’ preferences beyond basic contact information, a business is really able to tailor its email and social media marketing campaigns to target different groups.

In general, iPad apps are usually less expensive than traditional computer software.  Besides the initial investment in an iPad, a business can purchase an app for a few dollars and be up and running in no time.  The flexibility of the iPad as well as the low cost of apps makes the concept of using an iPad at a business feasible for most.  What are your thoughts on businesses using the iPad as a customer engagement tool?  Is it an emerging trend that will be here to stay or a passing fad?

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Apple Ping: A Social Media “Genius” Idea

iTunes Ping

Just so we are all on the same page, Apple Ping is a social media platform for music.

Ping is an underestimated platform that really has an incredible amount of possibilities for those who really love music. Not only does it allow for people to share what is in their libraries, but it also allows for people to see updates about a specific artist and even concert updates. It imports their Tweets and you can see what everyone is saying and listening to.


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Psychology Behind Classroom Shyness: There’s an App for That!

It might be a genetic trait or caused by the environment in which we were raised. From understanding human behavior, we have found it could also be the result from personal experiences in our lives, even a traumatic one. It might just be part of our personality, and maybe we just lack the confidence or enthusiasm that others possess.

Whatever the reason, we’ve all experienced shyness at some point in our lives, and many people struggle with it as part of their everyday existence. Shyness can be described as feeling awkward or apprehensive when approaching or being approached by other people. Shy people often desperately want to interact with others around them, but they don’t know how or if they can tolerate the anxiety that comes along with it.

How shy are you? According to Psychology Today, 40-to-50% of Americans are somewhat shy, but the trait can become more symptomatic at certain stages of development than at others. For many college students who are meeting new people, facing new challenges and situations, shyness can become overwhelming and even harmful to the learning process.

Shyness can inhibit students from raising their hands, asking questions, and seeking help from the professor. These students often feel that they will be judged on their questions or on their answers, and they don’t want to appear silly or stupid. Students don’t want to waste their peers’ time with questions they think are not relevant or important to anyone else. Consequently, they settle for keeping quiet, and if they don’t understand the lecture, they are the ones who suffer the consequences.

Nevertheless, there could be good news out there for students who don’t like to participate in class. Liam Kaufman, psychologist from the University of Toronto, has developed a website called where students can press a red “Confused” button when they don’t comprehend the lecture. The professor immediately receives a “Confusometer” message on his or her laptop that indicates what percentage of the students are “stumped.” The professor explains the lesson again, and if students catch on the second time around, they click on the green “Understood” button on the app. When the “Understandometer” lights up on the professor’s laptop, everyone understands the lecture. All users are anonymous.

What’s the other good news about the app? It could also help students who don’t speak English as their first language, plus it works through a browser right on students’ cell phones, laptops, or tablets.

However, many critics are wondering if this app will solve the problem. Will it truly help students struggling with class participation or could it be just another way for professors and shy students to avoid human contact? Some say it’s just too easy, calling it spoon-feeding or coddling students who don’t want to make the extra effort to get the help they need, not only with their school work and class participation, but also for their shyness.

Still, many professors support the application, citing examples of students they could have helped sooner if they had known there was a problem understanding the lecture. Paul Gries, University of Toronto science computer professor, already tried the application with students, and he’s ready to use it next year. “I spend a ton of time asking students to ask stupid questions to make sure they understand — I even have a Stupid Question period once a month — but we’re often three-quarters through the term before some will admit they’re lost,” noted Gries. “I wish they had told me on Day One, but this app may help them do that.”

Right now many students are missing out on many opportunities to get a good education and prepare for their future all because of their shyness. Many supporters believe that if this app can lure them out of their shells long enough to ask questions and participate in class, however slightly, then professors should get on board and give it a try.

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Should Companies Situate ALL of Their Marketing Around the iPad?

iPad 2

I didn’t get an original iPad. Despite all of the hype and a general desire to possess the latest and greatest in tech, I held off thinking that they would eventually put a camera on it. I did, of course, buy the iPad 2.

The more I play around with it, the more I realize that every ounce of online marketing should be positioned around it and other tablets. I know it’s crazy, but hear me out.


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