Tag Archives: ios

BBM Early Access Launch Worked Perfectly

It might be too little, too late for BlackBerry, but their latest success (though it has been marred by some scandal) is another example of why exclusivity, even for a short time, is often the best marketing tool available. Their wildly popular instant messaging app, BBM, started off as an exclusive “early access only” app.

Keep it Local, Local, or Local on Facebook

I was moderating a small panel at a conference about two and a half years ago that focused on Facebook fans. The two panelists represented the two different sides of Facebook promotion at the time: one focused on local quality fans and the other focused on bulk fans. After the debate, one might have called

Your Facebook Page Insights are Inaccurate

If you run a Facebook page, you may or may not have noticed big changes in the numbers between August and December, 2012. For those who do not run many ads, the numbers were lower than expected. For those who run ads often, the numbers were likely higher than expected. This discrepancy led many to