I haven’t been as excited about a product launch in the six years that I’ve been at KPA/TK. It isn’t that this I believe social media is more important than other product launches like Power SEO or Connect websites. It’s that this is the type of product that is truly, demonstrably much better than anything the competition has to offer in the automotive world.
This is a rant so I’m going to keep it short and not so sweet. There’s a trend in the automotive industry towards putting out really, really bad webinars. It hits really close to home because I absolutely love them, have been doing them for three years now, and get really annoyed when other professionals in the industry use them as pitch sessions.
There’s something that is often missing in marketing and it’s even harder to find when you put the words “social media” in front of “marketing”. It’s God.
Let’s assume, for a moment, that you have step one on the path to building your Brand Ambassador Factory covered. For those who don’t know, step one would be to make sure that your business is operating in a way that creates extremely happy customers and clients. There’s nothing I can say on this social media blog to help you there – run a good business and make people more than satisfied with the results you deliver. If you aren’t doing that, social media can’t fix it.
It isn’t what you’re saying on social media that has the biggest effect on your business. It’s what others are saying about you that makes the true impact.
About a month ago I was asked when speaking before a group about what I thought the biggest mistake was that businesses were making on Facebook. I replied, “lack of coherent strategy” and went on about how too many business pages seemed like they were posting for the sake of posting, that they didn’t appear to moving in any particular direction, and that they were managing their social media presence on a day to day basis. If I could take back the answer (or better yet, elaborate further), I would.
I’ve started hearing the second worst advice coming from social media “experts” that I’ve ever heard. It’s just a notch above “buy thousands of fans and followers” on the social media advice scale.
The hardest part about Marketing Using Facebook is, arguably, building a real and active following on the social network. It’s easy enough to find poor quality likes, or to pay for likes with Facebook ads, but getting quality likes organically can be a challenge.
Stumbleupon is one of the most interesting social media sites around, and by interesting, I mean it is a complete and total time-sink. Essentially, it’s a toolbar that has a “Stumble” button you can press that will bring you to a random page on the web based on your interests. You can also upvote and downvote pages, which is how Stumbleupon gets better at finding stuff that you’ll like. If something isn’t already ON Stumbleupon when you vote on it, you’ll be given the option to add it. This is what I’d like to talk about today, as it can be a great little social media addition for Business SEO.