Everyone is a content producer or distributor nowadays, or so it seems. The real numbers are astounding; according to Pew, 54% of US internet users post their images or videos online.
The rise of smartphones has put a camera within reach all the time. The increase in the ease of posting on social networks like Facebook, Instagram, and Snapchat have made it as simple as the push of a couple of touchscreen buttons. This combination has led to the rise and there’s no reason to believe that it will stop any time soon.
More than half of US adult Internet users (54 percent) post original photos or videos online that they themselves have created, while just under half (47 percent) take photos or videos that they have found online and repost them on sites designed for sharing content. These numbers are both up from 46 percent and 41 percent last year, respectively.
There’s a real beauty to Facebook for adults. It allows us to keep track of things that are happening in the lives of those important to us such as friends, coworkers, family, and those who are distant from us. It’s for this reason that the hoopla about Facebook losing too many teens is being misunderstood by many, including Facebook itself.
Here’s the thing. Facebook isn’t cool. It hasn’t been cool for a couple of years. It was cool before more adults started getting on it. Now it’s a drag, at least from a teen perspective. They see their parents spending as much if not more time on it than they were and they simply don’t want to be using the same social network as them. It’s pretty natural. Few teens want to be hanging out in the same places that their grandparents hang.
More importantly, they don’t have to. The people that they want to interact with are the people that they see for several hours five days per week. For the most part, their world is isolated to their friends from school. Facebook brings no additional value to fulfill their lives the way it does with adults. As some flock to Instagram, Twitter, and other social networks, it’s natural to see this sort of exodus.
They’ll be back.
When they graduate and they really want to know more about people than what they can see in 140-characters or less or what they can discover from a 15-second video, they’ll turn to the same place they abandoned. When their friends go off to different colleges, take on different jobs, and move to different states or countries, they’ll want to keep tabs on them in ways that only Facebook can deliver.
This isn’t the end of Facebook. Kids might be the driving force that makes networks popular, but Facebook has reach a self-sustainability point. They are flocking away from it now, but they will flock right back to it in the future. They’ll have to when they can no longer see their ex-boyfriend and who he’s talking to in the lunch line. Businesses must understand this in order to make appropriate decisions about whether or not to invest in Facebook as an advertising venue. As Zach Billings mentioned in a blog post the other day, “If your target audience is an older crowd, then Facebook is still the social network of choice.”
If your future target audience is the teens that will some day be adults, then you should still stick with Facebook.
It’s not for everyone. Some people just don’t like to hear their voices played on audio or video. I know. I used to be one of them.
If you can get over that fear and if you want to get your YouTube channel some watches while helping to get your content seen and heard, it’s a quick and easy way to kill a couple of birds with a single stone. The concept is pretty simple. Write a blog post, then read it off while recording a video. Attach the video to the story and now you have an easy way for people to either read your blog post or watch it.
Perhaps more importantly, it takes the art of writing and allows you to get creative in the fastest growing medium. Remember, everything is going mobile. While it can be annoying trying to read a blog post on a smartphone, listening to it on YouTube is often much easier. If you get good at recording the audio from the posts and applying it to either a visual of yourself reading it, a slideshow, a scrolling transcript, or other images that are pertinent to the video itself, you can make for an alternative experience for your content.
Some people are readers. Others are listening. There’s even a few people that like to do both. I tend to listen to a video or podcast playing in the background while reading something else. Here’s an example:
Call it a kick that I’m on, but I’ve officially doubled the number of “selfies” that I’ve taken just in the last couple of days. Prior to this week, I had taken 2. Now, I’ve taken 4. It’s a selfie phenomenon. The reason for all of these selfies is that I just uncovered a second infographic about the photo type that is also worth sharing, officially doubling the total posts about selfies on this blog as well. The first selfie infographic was posted just the other day with a much-less admirable attempt at my own image.
There’s a certain art to the “selfie”. It has risen from a poor way to do self-photography to the accepted method. Not sure how that happened but I’m not the biggest fan. The rise of sites like Instagram have made them a part of our social media lives.
With that said, it’s important to know the right way to make it work. The image above – that’s not a good example. It’s not stereotypical, either. Most make sure that they look good (at least having their hair brushed) and in a position to where the background is appropriate. Nobody wants to have their selfie photobombed by something they didn’t want in there.
Here’s an infographic from izzigadgets that should give you all the information that you need to perfect the art of the selfie.
The 2013 Breast Cancer Awareness (BCA) Campaign theme, Let’s Defeat Breast Cancer. We’re Stronger Together is designed to move public focus beyond awareness and harness the power of social media to encourage specific actions that bring us all closer to a world without breast cancer.
With over 130 million users, the Facebook owned photo sharing app, Instagram is being utilized by 67% of top brands. Marketers have been swift to realize the potential impact of Instagram by quickly integrating it into their offsite social strategies.
A recent Fox News article reported that social media causes people stress and researchers have actually developed the term “social media anxiety.” Facebook, Twitter, Pinterest, Youtube, and Reddit all are great social media sites if used properly, but are people too dependent on them?
As it is announced this week that Facebook is following in the footsteps of Twitter and introducing a hashtag system to its multi-billion pound social network, it begs the question, where does one start and the other begin?
It seems like social media sites either receive great reviews or horrible reviews—there’s no in between. Critics cite Facebook, Twitter and Instagram as the causes for poor social skills in children and adults. They also say social media produces false information and it’s the cause for people losing focus at work.