Presentation is everything in the world we live in. Would you rather digest information presented to you in large blocks of text or stunning visual representations? If you favor the latter, infographics will appeal to you. Infographics are graphic visual representations of information, data, or knowledge, and they have become a revolutionary marketing tool. A single infographic has the powerful ability to reach a massive audience—up to 15 million to be precise. Compared to traditional posts, infographic posts perform significantly better on Twitter, Linkedin, and Stumbleupon (measured by number of tweets, shares, and pageviews).
We love them. We want them. Send them to us!
Just when you thought you’d seen every comparison between Twitter and Facebook and came to the conclusion that they’re really two different sites with different uses and demographics, here comes another burst of information to confuse the issue, make you second guess what you thought you knew about the who/what/where of social media, and put you in the precarious position of writing paragraphs that are way too long to open a blog post.
We found this particular graphic through our friends at Gigaom in a nice writeup they did on the piece. As you can see, there really doesn’t appear to be too much of a statistical difference between the two sites, but those who know them realize that sometimes they’re like night and day. [Read more...]