5 Types of Infographics

Eye for Infographics

In the ever-changing world of online marketing, one of the tools that has stayed relatively consistent in its results over the past few years is the infographic. I remember first getting started with building and marketing infographics back in 2008. Things haven’t changed a whole lot since then.

Two things that have definitely changed are the saturation and the search value. The industry is so saturated today that it’s nearly impossible to get the same type of exposure now that we once saw a few years ago. It was once possible to get a great infographic in front of millions of people by having it published on major blogs and websites. Today, the saturation has made it to where getting one posted to Mashable or the NY Times is extremely challenging.

The search value has changed as well. Google is very well aware of the use of infographics for inbound links and they’ve taken measures to make sure that this ultimate form of “link baiting” is not overpowered. That’s not to say that there’s no search value. It’s still there and is very strong. The days of “build an infographic and rank higher instantly” are behind us.

Here is a breakdown (in infographic form, of course) of five of the most common forms of infographics. Click to enlarge.

Types of Infographics

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Infographics: A Revolutionary Marketing Tool [Infographic]

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Presentation is everything in the world we live in. Would you rather digest information presented to you in large blocks of text or stunning visual representations? If you favor the latter, infographics will appeal to you. Infographics are graphic visual representations of information, data, or knowledge, and they have become a revolutionary marketing tool. A single infographic has the powerful ability to reach a massive audience—up to 15 million to be precise. Compared to traditional posts, infographic posts perform significantly better on Twitter, Linkedin, and Stumbleupon (measured by number of tweets, shares, and pageviews).


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Day-to-Day Social Media for Business: Infographics

Column Five Infographics

This post is part of a series titled 10 Ways to Use Social Media for Day-to-Day Business. Every day we will be expanding upon a new tip until the list is complete.

There has been a side effect of media consumption that has been brewing since the creation of the written word. It hit a tipping point with the mass adoption of television and the internet is making turning into the single most important revelation businesses can take to the bank today.

People enjoy visuals.


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Why Infographics Are So Popular

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Contrary to popular belief, information graphics (better known as Infographics) were around before the internet. WAY before…

According to Wikipedia, the first examples of infographics can be found on cave walls. They are visualizations of information or data with the purpose of bringing to light a point in a format that is graphically appealing. As our world moves towards a faster pace of life, the need to communicate a message quickly through visualization is becoming more pronounced.


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When Social Goes Wrong: Customer Relations Fiascos

Our friends at GetSatisfaction put together this excellent graphic telling six tales of social media turning sour on major companies. There are lessons to be learned from each as businesses turn increasingly to social media to improve their customer relations.

The universal lesson: if you’re going to do it, think it through and consider the consequences before ending up on the wrong side of headlines and infographics.

Click to Enlarge

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Read more about social media on this social media blog.

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Surprising Stats of the Day: Facebook vs Twitter

Just when you thought you’d seen every comparison between Twitter and Facebook and came to the conclusion that they’re really two different sites with different uses and demographics, here comes another burst of information to confuse the issue, make you second guess what you thought you knew about the who/what/where of social media, and put you in the precarious position of writing paragraphs that are way too long to open a blog post.

We found this particular graphic through our friends at Gigaom in a nice writeup they did on the piece. As you can see, there really doesn’t appear to be too much of a statistical difference between the two sites, but those who know them realize that sometimes they’re like night and day. (more…)

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