In the ever-changing world of online marketing, one of the tools that has stayed relatively consistent in its results over the past few years is the infographic. I remember first getting started with building and marketing infographics back in 2008. Things haven’t changed a whole lot since then.
Two things that have definitely changed are the saturation and the search value. The industry is so saturated today that it’s nearly impossible to get the same type of exposure now that we once saw a few years ago. It was once possible to get a great infographic in front of millions of people by having it published on major blogs and websites. Today, the saturation has made it to where getting one posted to Mashable or the NY Times is extremely challenging.
The search value has changed as well. Google is very well aware of the use of infographics for inbound links and they’ve taken measures to make sure that this ultimate form of “link baiting” is not overpowered. That’s not to say that there’s no search value. It’s still there and is very strong. The days of “build an infographic and rank higher instantly” are behind us.
Here is a breakdown (in infographic form, of course) of five of the most common forms of infographics. Click to enlarge.