The manual voting process will need to continue and we’ll continue to have to watch the Academy Awards every year. Social media was only able to pick two winners in the five major categories this year. I am disappoint.
Every 60-Seconds, Many Things Happen in Social Media
February 25, 2012 By 5 Comments
In case you weren’t 100% completely aware that social media is a grouping of storms that rage with massive levels of activity every moment of every day, here’s an infographic to reiterate it.
Social Media Cheat Sheet for Small Businesses
February 16, 2012 By 14 Comments
The promise of social media has been high for quite some time as major brands are building their customer base, guiding their customer service, and flat out making money through sites like Facebook and Twitter. Small businesses are finding success as well, but it’s not quite as easy particularly for localized businesses.
The Potential of Pinterest
February 11, 2012 By 16 Comments
Make no mistake. Pinterest may be a pretty interface full of recipes, do-it-yourself tips, and pictures of cuddly animals (what social site doesn’t have cute animals anymore?), but the end game is all business.
Statistics of How Consumers Choose Businesses
February 5, 2012 By 7 Comments
The numbers are rising on businesses using Social Media to their advantage and rightfully so, since 97% of customers will purchase from your business based on a review they find on the product they are looking for, even more so the review is through people they trust, hence why social networks work.
Using Social Media as a form to communicate with customers does leave businesses open for negative sentiment and this has to be the biggest worry or response as to why businesses have yet to figure social media as a part of their Marketing strategies. However, people are not always going to be happy with your services or products and that is always a pitfall to owning a business, therefore people are talking negatively about your business online already. Using social networks to share in customer service and share a friendly persona while furthering your brand online will entice many who are upset with your business to flock there, giving you the greatest gift, the ability to respond quickly.
This will please the 34% of those who complain online more so than the ones that go ignored. As a business part of your job is to respond even to negative feedback. Look at it as a way to improve what may be lacking at your company and a form to build the trust back from the customer, which begins with a response that is customer service oriented.
How to Spot a Social Gamer
January 16, 2012 By 2 Comments
To any of our readers who are into social gaming, please do not take this as an insult. It’s definitely not intended that way.
2011 Social Media Hits and Misses
December 28, 2011 By 8 Comments
It was a year where a ton (perhaps too much) attention was given to social media. While it’s relatively old in internet years, every day brings more people onto Twitter, Facebook, and apparently even Google+. 2011 proved to have some very excellent uses for social media from amplifying rage in Egypt to major IPOs in the tech industry (met with relatively little success, unfortunately).
Social Media Marketing for Startups
December 22, 2011 By 10 Comments
Buzz has always been an important element when trying to launch a startup. The rise of social media from 2005-2008 became a great way for people to get their budding businesses attention. Then, something happened. Social media became TOO big in 2009 and the noise levels started drowning out the potential benefits of the buzz that was getting generated.
Portable Power: The Progress of Mobile Business Intelligence
December 19, 2011 By 2 Comments
In early 2008, just under 20 percent of companies were delivering business intelligence data to mobile devices, but nearly 80 percent had a keen interest in doing so.
When in Doubt, Blame Twitter
December 16, 2011 By 5 Comments
How can something so harmless in sound and form be so devastatingly bad for our world. Despite the cute little bird mascots and harmless-sounding name, Twitter can actually be tracked back to be the cause of nearly everything that is going wrong in the world.
Everything.
