Long tail keywords are becoming a very integral part of small business SEO. Essentially, long tail keywords are longer (duh!) and more specific keywords. These keywords are less common than short keywords individually, but when taken as a whole, they account for the majority of searches and search-driven traffic. There are a few large benefits to long tail keywords, and they shouldn’t be overlooked by marketers in any industry. [Read more...]
Have you ever really thought about why we react to certain colors the way we do? It’s a primal response, one we’re all but helpless to resist. Colors simply evoke emotion in us, cutting straight through all of our higher functions and slamming into our lizard brains. The power of colors is only further enhanced by other design elements, and that’s why graphic design is so very important. When you’re building pages for your Business SEO or other marketing efforts, the slightest tweaks to shade and shape can make or break the success of a page. [Read more...]
This really shouldn’t even be a story. It’s one of those obvious statements that shouldn’t require explanation. If you take the title at face value and make it happen, you’re already a step ahead of most of your competitors.
Marketing on Pinterest seems to become more viable every day, and that’s no accident. Pinterest has been doing their best to compete with other social networks, looking to edge into a market full of people Marketing with Twitter and Facebook. Is it truly worth your time (and your money) though, or is it just Pinterest generating hype for themselves? Let’s take a look at an infographic that sheds a little light on the situation.
For years, the social media landscape has remained largely unchanged. Sure, you have things like Pinterest and Instagram popping up, but the big things for business have consistently been Marketing with Twitter and Facebook. Google+ was designed to be the Facebook killer, but it hasn’t accomplished that, not by a long-shot. What Google’s social network HAS done, just this week, is take one step up the podium.
There’s something about infographics that make claims based on perspectives and opinions rather than facts. This infographic from MyLife does just that and tries to list the top 10 failed social media sites.
Social gifting is on the rise. What is social gifting you ask? Well, it’s simple. People share their wish list of gifts on social media so others can see what they want and pitch in money to purchase it. It’s a collaborative way to buy expensive gifts for other people. And gifts sure are expensive. The average price for top selling gifts from 2000 to 2011 was $244! That’s a lot of money for just one gift.
Customer service is a huge part of any business. Bad customer service can result in a lost customer; in fact, 800 out of 1,000 people surveyed said they did not make a specific purchase due to bad customer service. Additionally, consumers are twice as likely to tell their peers about a bad experience than a good one. Customer service, like many other business operations, is going social.
Eighty-percent of companies plan to use social media for customer service as we head in to 2013. With 47 percent of consumers seeking customer service through social media and 30 percent stating they prefer social media over the traditional phone method of customer service, it’s no wonder businesses are making the move. Can they really afford not to at this rate?
Every year, we select the “best year ever” recipient. It’s the social website that made the best gains, contributed the most to social media as a whole, and demonstrated trends that meant they were going to continue moving forward in the coming year. winners in the past included:
In light of all the privacy issues with Facebook recently, one has to question the outcry over privacy, or lack thereof, when a large demographic are caught with their pants down (pun intended) updating their social networks while using the facilities.