The other day I wrote an article about whether or not to use responsive design on a website. There are really only two choices nowadays – responsive or adaptive – and I recommended in the case of websites such as car dealer websites that adaptive was actually the better choice for now.
Needless to say, I received some nasty emails from those who are fans of responsive design. I, myself, am a big fan of responsive design and noted as much in the post. However, there are certain “heavy” websites that should lean towards adaptive until the internet infrastructure and delivery technology are mastered.
With that said, blogs must be responsive to succeed in today’s media consumption society. There was a time not too long ago when the big push was for “news nuggets”. It was a world that we thought we were getting into that focused less on long-form content and more on content that got to the point quickly. That was a false-positive on the death of long-form content and I was one of those who was (at least partially) wrong about it.
Today, people really do want to take their little gadgets that they carry with them everywhere and read a whole story.
More importantly for the sake of responsive design, blogs are “lite” websites. They aren’t car dealer websites. They aren’t realtor websites. They aren’t loaded (normally) with a ton of hi-res pictures, HD videos, and a ton of widgets and calls to action on every page.
Bloggers, if you thought I was talking to you the other day, I wasn’t. I’m talking to you now. Go responsive or go home.