We’ve established that search engines and social media platforms thrive on content. We’ve gotten to this point because it’s what people crave.
Late last year, Google+ added its Communities, which are much like its name, a circle that is dedicated to a topic that other like-minded people can be a part of, allowing you to grow your network while socializing on subjects that you enjoy. It seems like everyone is making their own community and invites are a constant which means that this is bound to annoy some more than others.
Many Tweeters follow the way Twitter has it setup for us to respond to our followers and therefore we do so accordingly, not much thought goes into the way we respond so much so as we would to how we respond.
Google+ is a site that you can connect to on the social influencing tool, Klout, however if you want the activities you make on Google+ to actually count towards your overall Klout score you need to go beyond your circles and extended circles.
Facebook Pages are important to keep updated on a regular basis, but that doesn’t mean we have a lot of time to go to our page and update them at optimal times for posting. Therefore we turn to third-party apps to help us manage various social platforms and schedule all from one spot. With that said, there are many of us that just want to ensure that our Facebook page is maintained and some don’t want to deal with any outside apps or tools to schedule a post and now you do not have to.
For now, you can only schedule Facebook status updates on Facebook Pages which serves as a great on-site tool especially for business pages. It is also very easy to add a scheduled post on Facebook with Facebook.
Not every blogger knows Search Engine Optimization (SEO); some people just simply want a platform to write on and to have readers. Yet, SEO plays a factor in gaining readers and therefore not knowing it can easily get you lost within the shuffle of all the other bloggers who just want to “write”.
You do not need to be an expert in SEO to have your site optimized, nor do you have to know a lot, just a little can help you form an audience and once you do, you will have readers who will most likely share (and from a social standpoint you know the ripple effects that can have.)
There are a few tips you should know when writing for your blog, one being that niche blogs (a blog that covers one Industry or topic) do better since their content is focused and related to each other, therefore you are using keywords that are relevant.
As you are more than aware of, Google Adwords is a tremendous way for businesses to advertise their products or services.
Today I learned something new thanks to the Social Media Manager at O’Brien Auto Group, Dane Brooks. He had turned to me for answers on how-to turn off the “Also On” feature that is now displaying on Facebook Pages. This feature is so new, that it had me scratching my head wondering how to respond, so I looked under applications and found nothing to match what was showing on his Facebook Page. Then I suggested turning off “Instant Personalization” to ensure that sites Facebook collaborated with was not automatically showing up on his business’s Facebook Page and that still did not provide a solution.
As Dane and I scrambled to find the answers, and I ready to bunker down and do the research, Dane, finds the solution and informs me of one of the many changes Facebook has made, yet again. As Dane so kindly passed the answer on to me, I will now pay it forward to you.
Facebook is constantly changing and at times, it is difficult to keep up, but at a closer glance, many of the changes might actually be helpful to your business. One such alteration, noticed only recently, was done very quietly by Facebook to the Business pages. Most of us have used or heard of Facebook Business pages and Community pages, but did you know they can be combined? That is right! Facebook users who have a Business page can now add their page to Community pages.
Before getting into details about this change, first, we must understand the difference between the two pages in order to recognize how this recent change can help your business.
The Automotive Industry is not only reinventing themselves using Social Media but with their vehicles as well. Taking the sales out of the person and replacing it with service, we are witnessing an evolutionary trend unfold, that is our communication history in the making.
Thirty years ago, the idea of simply having access to a phone was the closest pay phone you could find, let alone having the ability to use one in the car, to using one from the car. We have watched as times have changed with technology and the more change that has occurred, the realization of upgrading our abilities and services have been taken in to consideration.
We are at an all time high with technological integration within vehicles, from phones, heated seats, air-conditioning, automatic windows, cameras, mp3 players, on-star, and the list goes on. As Social Media has become a form of our social norm, it is great to watch the unveiling of motor companies acquiring access within our vehicles to them. Enabling us to continue to stay connected even when were on the go, while incorporating safety as an added touch.
This 2011 Chevrolet Cruze commercial, not only highlights how to personalize a commercial, with the concept of having the vehicle as a part of the story, not THE story, it also incorporates commonality amongst a majority of people, young and old. First, it uses the story to touch on emotion, making it personable and relatable to how we all feel on a first date. Secondly, the commercial uses Facebook, the most popular social site there is, to evoke the emotion of happiness by highlighting a great outcome from a site most of us use. Finally, Chevrolet’s commercial does not feel like a commercial.