Many businesses make the dreaded mistake when setting up their Facebook page of allowing any employee to create the page under their profile – not knowing if that employee will be a long-term one could cost you a dent in your online reputation.
Prior to venturing onto a Social Media platform, you must strategize how you plan to go forth with your business and to run your social networks with a business mind. The Internet is never a place to get sloppy or lazy, since this is a medium that is unforgiving when it comes to forgetting – and in the wrong hands could be detrimental for your business.
Facebook is one of or arguably THE best place to build your brand online. With a Facebook Page, you could have it up and running within minutes and it can quickly become a secondary home for your business. However, to create a Facebook page you must attach it to a profile, which helps Facebook stay authentic, but can add a little stress to a new-comer. Often, the employee who set up the page has upped and left and has taken your business’s page with them.