If You Go for the Inspiring Message on Social Media, You have to Go All Out

Driving Sales Christmas

I start to sound like a broken record whenever I recommend to businesses that they need to be as human as possible on social media, that the venue is one dominated by people, and that brands are most successful when they stay professional but avoid being robotic. I’ll continue to say it as long as it stays true, something that is currently slated to be relevant indefinitely. One of the hardest but most effective ways to humanize a business on social media is to inspire, to post ideas, actions, and images that are not business related but that compel the human factor into the mix. It’s risky, but when done right it can be a beautiful thing.

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