The only thing in marketing that changes faster than social media… well, there’s really nothing that does. The different dynamics within each social media site, the way that content distribution changes so regularly, the interactions between the different sites, plus the plethora of high-potential new sites to check out – it can be a huge mess that makes search marketing look like a turtle.
Twitter is the easiest social network in the world to use. At the same time, it’s the most complex. The nuances within the network are the biggest challenge to master. It’s easy to be good. It’s hard to be great.