NEW YORK, New York (Nov. 6, 2013) —Offerpop, a leading social marketing software company, has released Hashtag Gallery, a solution that allows brands to unite social media with traditional marketing channels, compile and store user-generated content, and showcase hashtag campaign content in a single location.
Hashtag Gallery capitalizes on an exploding trend: brands everywhere are including hashtags in their TV commercials, print and digital ads, and other marketing programs.
With Hashtag Gallery, brands collect, manage and showcase user-generated content related to these hashtags in a seamless branded display, on websites, auto-generated landing pages, or Facebook tabs. Through these campaigns brands encourage passionate consumers to share photos, videos, and posts. These engaged communities span multiple mediums and generate an expansive library of valuable user-generated content that can be repurposed for marketing and merchandizing programs.
“The convergence of social and mobile is fundamentally changing how consumers interact with their favorite brands, enabling them to share experiences and user-generated content,” said Prakash Mishra, co-founder and Chief Technology Officer for Offerpop. “Hashtag Gallery gives brands ways to turn content into relevant, real-time consumer engagement, amplifying the reach of traditional marketing programs.”
Marketers have struggled to organize, respond to and reuse consumer posts that include their branded hashtags. Hashtag Gallery automates this process, allowing time-strapped social marketers to track and follow up with responses in real time. Through auto-responding to entries with custom messages and “claim your entry” links, marketers can easily get permission to repurpose user-generated content. They can also incentivize and reward consumers for participating, offering daily, weekly, or monthly prizes.
Marketers can create and launch their Hashtag Gallery campaigns in minutes, with no custom development required. With Hashtag Gallery’s powerful back-end moderation capabilities, marketers can choose to approve entries before publication. And they can view program metrics like unique visitors and participation in real time, allowing for campaign optimization.
Offerpop’s launch of Hashtag Gallery includes an early access package that rewards companies and marketers that launch a Hashtag Gallery campaign in November by giving them hands-on help from a team of Offerpop’s social media strategists, who work with brands like Audi, American Express and NBC Universal. Sign up at www.offerpop.com/earlyaccess.
To learn how to tap into the power of hashtags, check out Offerpop’s new e-book, The Definitive Guide to Hashtag Campaigns. ()
Offerpop helps marketers launch powerful social marketing campaigns to reach, engage and connect with their consumers. Global brands, agencies and small businesses use Offerpop to increase revenue and grow fans, followers and email subscribers. Launch campaigns across any marketing channel — website, advertising, email, and TV — and drive engagement on Facebook, Twitter, Instagram and Pinterest. Offerpop is a Facebook Preferred Marketing Developer, qualified by the PMD program in Apps. Offerpop is a Twitter Certified Product. Learn more at www.offerpop.com.
Before a hashtag was what it means today to just about every major social network, it was a pound button. It was a number sign. It was a tic-tac-toe box. It was anything other than what it is today, one of the most useful and important tools used by social media marketing firms and general social media fans across the internet.
I was there, believe it or not. I saw the first hashtag ever used. It was funny because at the time I thought it was a pretty silly idea, but obviously it grew on me and hundreds of millions of others. Now, I often find myself wondering why hashtags aren’t used more often. Go figure.
Here’s an infographic from Offerpop that breaks down the long (in internet years at least) history of the four little lines.
The only thing in marketing that changes faster than social media… well, there’s really nothing that does. The different dynamics within each social media site, the way that content distribution changes so regularly, the interactions between the different sites, plus the plethora of high-potential new sites to check out – it can be a huge mess that makes search marketing look like a turtle.