Subtle, Powerful Advertising with a Story: The Pantene Magic

Hair

It’s been 5 years since Pantene put out a magical commercial that transcended what most imagine a commercial should be. To this day, I still watch it from time to time just to get some inspiration. Yes, it’s a touching storyline, but more importantly from a marketing and advertising perspective the way that they set up the “money moment” at the end when you see the glowing air flowing in artificial wind was pure brilliance.

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