At the beginning of 2014, Google’s Matt Cutts made headlines by stating that guest blogging was dead. This caused a lot of stir in the online community. People naturally got defensive and protested this as unfair. After all, hasn’t almost everyone used guest blogging to help with SEO at some point or another?
Gaining guest posting opportunities on credible blogs and websites has been a staple in the Internet marketing strategies of brands, businesses and bloggers for the past several years. Building and maintaining social relationships with bloggers and audiences has always been the foolproof formula for achieving such opportunities.