Power Plays and Landmark Changes to Marketing as of Late

Don Draper

Unless you’ve been in a coma for a while, you’ve probably noticed that the past few years of global Internet use have changed the game of marketing completely. These days, a consumer can immediately find a page for something the consumer likes—which is great for anyone selling anything.

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Step Away from the Social Media: The Top 10 Social Media eBooks of 2011

Social Media eBooks

I know, it’s hard to tear yourself away from Twitter and Facebook.  It’s probably even harder for your friends and family, who are trying to respond to the many messages you’ve left them.  This holiday season, give them – and yourself – a break with an eBook that will give them a new perspective on their social media lives.

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Your Social Media Campaign is Broken. How Do You Fix It?

Broken

This is a guest post by Dave Thomas.

Whether you have stayed in-house or gone with an outside agency for your social media campaign, finding it broken down along the side of the road is never a good feeling.

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Stop Annoying Your Followers – Try Buffer

Soshable Guest

Without doubt, Twitter has become the most powerful tool to market your content online. The highly targeted traffic of savvy users you get from Twitter and the engagement and feedback from your followers in return for your Tweets make it invaluable for you and your brand. However, one of the drawbacks for me is to get my tweeting to a consistency, without annoying my followers with too many back to back tweets.

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