This is the first (and most likely last) time that I will use a Hillary Clinton book title as the concept for a blog post. I didn’t read the book, but the concept is definitely applicable in social media.
Need a haircut, an oil change and a massage? Don’t know where to go, or even where to start? Wouldn’t it be sweet if you could get the scheduling and research for all these errands done quickly, with one centralized tool?
The statistic or something similar to it has dominated the sales pitches and marketing materials of search engine optimization companies for a very long time. I just saw a mention of it in an article from 2005 and it’s been reiterated again and again ever since. Nearly every study seems to come to the same conclusion. Nearly every study is wrong, at least from a business perspective.
Let’s first take a moment to let the cover image of this story wear off a bit. It’s pretty freaky, I know. Once that’s done, let’s talk about how the evolution of search marketing has come to the point that we need to use freaky images to get your attention.