This is the first (and most likely last) time that I will use a Hillary Clinton book title as the concept for a blog post. I didn’t read the book, but the concept is definitely applicable in social media.
I’d Rather Not Know My Audience, Thank You Very Much
May 26, 2013 by 1 Comment
When it comes to social media advice, the majority of the common catch phrases are there for a reason. Tips like “be engaging” and “communicate, don’t broadcast” are sound pieces of advice despite the annoying frequency that they’re used by gurus. There’s one common tip that is more than just annoying. In many ways, it’s actually wrong.
MyTime Brings an Interesting Concept that Makes Appointments and Services as Easy as Amazon
May 24, 2013 by 2 Comments
Need a haircut, an oil change and a massage? Don’t know where to go, or even where to start? Wouldn’t it be sweet if you could get the scheduling and research for all these errands done quickly, with one centralized tool?
Why A Quality Blog Is Your Strongest Marketing Asset
May 15, 2013 by 9 Comments
First things first, when I make this claim, I’m assuming that you have your own website, and that you’re operating an “onsite” blog. All this means is that your blog is part of your website. The posts that you write are indexed as part of your website content.
Kissing Up to the Facebook and Google+ Algorithms
May 12, 2013 by 2 Comments
There’s a fine line between making social media useless by posting things that aren’t relevant for business and making it ineffective by having posts that are too promotional, thus killing the posts through “death by algorithm”. Done right, businesses have the ability to be interesting enough to make the algorithms like them while being relevant enough to get a benefit out of the networks.
GM and Facebook are Friends Again (but only on mobile)
April 15, 2013 by Leave a Comment
The rift between the auto manufacturing giant and the social media titan is temporarily over. General Motors is cautiously returning to Facebook advertising only 11 months after making a high-profile exit from the network’s advertising platform, having decided that “paid ads on the site have little impact on consumers’ car purchases.”
Why 42% of People Clicking on the First Search Listing is a Bogus Statistic
April 9, 2013 by 1 Comment
The statistic or something similar to it has dominated the sales pitches and marketing materials of search engine optimization companies for a very long time. I just saw a mention of it in an article from 2005 and it’s been reiterated again and again ever since. Nearly every study seems to come to the same conclusion. Nearly every study is wrong, at least from a business perspective.
Your Left Hand Needs to Talk to Your Right Hand in Search
April 8, 2013 by 2 Comments
Let’s first take a moment to let the cover image of this story wear off a bit. It’s pretty freaky, I know. Once that’s done, let’s talk about how the evolution of search marketing has come to the point that we need to use freaky images to get your attention.
SEO Tips for Small Businesses
April 3, 2013 by 9 Comments
It isn’t always possible for small businesses to have the resources available to employ an SEO agency to take care of their search engine visibility.
What We Want to See: Make Yourself More Personable Online
April 2, 2013 by 1 Comment
So you have a Facebook page for your business, you have a Twitter account, you’re doing all you think you need to do to have a good, strong online presence. And that’s very good, but all the tweets in the world might not amount to a hill of beans unless you remember one very important thing: the human factor.
