SEO Crisis Management for Websites Affected by Google Penguin

Penguin

To keep its search results relevant and free of spam, Google introduced its latest update Google Penguin. With each update introduced by Google, websites should be optimized to get rid of spam and continue ranking well in SERPs. Every update developed by Google is aimed at maintaining its monopoly by providing relevant SERPs that are useful, informative and spam free.

[Read more...]

Will the Facebook IPO Skyrocket, then Plummet?

Roller Coaster

The buildup to the Facebook IPO scheduled for a week from now has been anything but boring. Even the boring parts are being blown up in ways that make them exciting, such as the media’s fascination with Mark Zuckerberg’s hoodie during his IPO roadshow. Long-term investors are starting to get the jitters based upon declarations of “innovation before profits” coming from Facebook’s upper management. Is the table being set for a roller coaster ride after their initial public offering?

Yes.

[Read more...]

Facebook Goes Public – How This Decision will affect Facebook and the Overall Stock Market?

Facebook

The world’s number one social media website, Facebook, filed for its initial public offering (IPO) earlier in February 2012. It didn’t come as a surprise for many in the industry, as any private company in the US with more than 10 million US dollars in assets and 500-plus stakeholders is required to file for detailed financials with the Securities and Exchange Commission (SEC).

What makes the whole affair extremely interesting is Facebook’s financial value (somewhere between 75 to 100 billion US dollars), makes it the most anticipated IPO debutant for an internet company since Google’s IPO filing in 2004. And once Facebook’s market shares are out in the stock market, it will be interesting to see how it affects the Facebook culture to develop and ship features without any external interference or security.

[Read more...]

Social Media’s Role in Automotive SEO

Social Media Role in SEO

Many in the social media industry got started from search marketing. In early 2007, many in the SEO world started noticing the benefits that social held over the various search algorithms and gave it a look. From there, a lot of them were hooked.

[Read more...]

The Advantage of Google’s New Search Plus Your World: Indexing Your Content Faster

Google Indexing

A Google+ update sent out by internet entrepreneur and FamilyLink.com founder Paul Allen hints there may be another reason to keep an eye on the recently launched Search Plus Your World. According to the post, Google looks to be indexing web content faster for users who are logged in to its social network than those who are not.

[Read more...]

What is the Importance of the Google +1 Button Versus PageRank?

Plus 1 vs PageRank

SEO is one of the most effective methods for increasing visibility and  boosting traffic online. And with Google the being undisputed king of  the online search game, its ranking system is the one most publishers and marketers aim to please with their SEO efforts. However, many have found that keeping up with the company’s ever changing algorithm can be a full time job in and of itself.

[Read more...]

How to Prepare in 2012

Prepare for 2012

Preparing for 2012

Preparing for a new year is never easy no matter what line of work you’re in. In social media, it’s damn near impossible. Regardless of how much analysis of the previous year you complete or how strategies you put in place to start the year, things change… rapidly.

[Read more...]

What Skills are the Tech Giants Looking For?

Tech Company Skills

Jobs at Google, Facebook and Apple are the most sought-after careers in the Silicon Valley. 1 in 4 young professionals want to work at Google, but fewer than 1 in 250 applicants will ever work at the company. Knowing what types of skills and expertise these companies are looking for will somehow give you an idea whether you stand a chance to enjoy the perks that these companies provide to its employees.

[Read more...]

SEO Lives (despite recent statements to the contrary)

SEO is Not Dead

If there’s one thing that irks me about internet marketers, it’s that they seem to like to declare that something’s not working, particularly if it becomes harder. Most of the times when I get into a rant session like I’m about to start, I like to link to the “rantee” in question. In this case, the arguments are so poor and the conclusions are so misleading that I won’t even grant it a link.

[Read more...]

Silicon Valley Perks, Visualized

Massages at Work

Some people love their jobs and for good reason.

In Silicon Valley, high-valued tech employees are offered luxuries that would make many believe they live like rock stars. In many cases, they do, or at least they’re treated like rock stars by their employees such as Google, Tagged.com, and Linkedin.

[Read more...]