If you are breaking into the online marketing world—whether you are a business owner, a freelancer, or entrepreneur trying to establish your brand—you’ve undoubtedly discovered (or are starting to discover) the world of Social Media and its importance in reaching your intended audience. You’ve set up your Facebook and Twitter, you may have a LinkedIn or Instagram account, and you’re feeling pretty confident that your customers and clients will start rolling in once they see you posting about your amazing service, your awesome promotional products, and your exclusive offers.
Late last year, Google+ added its Communities, which are much like its name, a circle that is dedicated to a topic that other like-minded people can be a part of, allowing you to grow your network while socializing on subjects that you enjoy. It seems like everyone is making their own community and invites are a constant which means that this is bound to annoy some more than others.
Many may agree that the reason Google+ hasn’t quite taken off as many may had thought it would is due to lacking in the ease of socializing. Although circles are a great way to place people and choose who we want to directly share with, we have become accustomed to finding and interacting with people a little more openly and simpler.
This is not to say Google hasn’t tried to make their social networking site more social, with Hangouts and Communities, they are surely putting great effort into adding features that are innovative and some that we are already familiar with elsewhere. Yet, it must be difficult to try and create a social network these days, especially with the competition and to try to succeed without mimicking them, even though you know from their lessons as to what works and what hasn’t.
Many of us use either Facebook or Twitter as our main social networks to catch up with friends, share information, and update our statuses. However, Google+ is also a great place to do all of these things, plus more and there are many reasons why you should switch to using it.
Google Plus is a year old. Businesses are finding more reasons to use Google+ and focus on their business pages. There are search benefits. There are local benefits. There are growing social benefits. Where are the businesses?
Perhaps I’m being premature, but scanning through a couple dozen random Google+ car dealer pages revealed that very few are posting anything at all. Out of over 20, there were two that were actually active. This is a huge mistake for any business, particularly those who are localize. If you have a home town and you rely on maps and reviews to help your business, you must be on Google+ now and put the type of effort into it that you put into Facebook.
Here’s my rant:
Google+ is a type of social networking website controlled by Google, Inc. This website was launched on June 28th, 2011. You can make buzz or profile on this website.
Preparing for 2012
Preparing for a new year is never easy no matter what line of work you’re in. In social media, it’s damn near impossible. Regardless of how much analysis of the previous year you complete or how strategies you put in place to start the year, things change… rapidly.
As far as the social space is concerned, Google+ just may go on to be the story of 2011. After all, it has been surrounded by more hype than we have seen in a long while. When the platform was unveiled back in June, many pundits in the tech community actually believed it could be a viable competitor to social giant Facebook.
QUICK! How much time should you spend building your Google+ Business Page? That’s right – 5 minutes.
Now, how much time should you spend working on your Google+Business Page once it’s built?