It’s the Words, Not the Stars, that Make Impactful Customer Reviews

Strong Review

I’m “that guy.” You know, the one who thinks that 4-stars is an amazing review coming from me, the one who hasn’t rated anything a 10 out of 10 since my wife’s Mediterranean pasta, the guy who wonders why his kid only got an “A” and not an “A+” on a test. There are more of us out there than you think, but there’s a benefit to what I call the “conscientious reviewer”. You might only get 4 out of 5 stars from us, but we’ll write a book and sing your praises.

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The Future of Social Gaming on Facebook


At what point did the concept of social networking really take off? Was when people started to use it to communicate with each other, or was when people start using it to play games with one another? There are more people today playing games on Facebook than there were just a few years ago. Is social networking becoming just another platform for people to play games?

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How to Win Big in the App Market [Infographic]

Running a business takes large quantities of hard work and dedication to succeed. Sometimes it takes more than one company or group of people to make all ideas and goals a reality. The infographic below tells the story of a business decision that landed two companies with some pretty powerful success.

It all began with Hothead games, an award winning, independent game development studio whose main focus was on games of the mobile world. Of these mobile games were some iPhone App store favorites, such as “Big Win Soccer,” a sports game that skyrocketed to success after only two days.

Then, it was time to move Hothead Games’ data layer over to new hands in order for them to focus on development and better player experience. Along came Cloudant, the world’s first globally distributed data layer as a service for loading, storing, analyzing, and distributing application data. What followed over the next sixteen weeks was a multitude of success with Big Win Hockey and Big Win Baseball. Check out the infographic below presented by Cloudant to see the full story!

How to Win Big in the App Market [Infographic]
© 2012 Cloudant

Shall We Play a Game?

Gamification is one of those big words constantly being thrown around in the social media space. It’s also a trend, like many other trends in social media, which companies are trying to use as the proverbial silver bullet to gain traffic and conversions. While gamification is by no means a quick fix to all problems social, once you understand the science behind it, you see why it works. [Read more…]