Reach is Infinitely More Important than Fan Count on Facebook

When did we start

For better or for worse, Facebook made it easier for people to report or block page posts in September. Since then, the need to tread carefully with posts has increased dramatically; too many reports or blocks can hurt a page’s performance dramatically. This is an important topic that will be covered more in-depth in a future series of articles, but for now it’s important to note.

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Why Quality Trumps Quantity at Nearly Every Level on Social Media

The Claw

It was the 2011 Driving Sales Executive Summit when I was asked by Joe Webb to participate in a debate about Twitter followers. I had around 100,000 followers at the time and he wanted me to argue for the side of quantity being more important than quality. This made perfect sense except for one fact: I don’t believe in quantity being a more important factor than quality. I did back in 2008 when Twitter was bright and shiny and “churning” for Twitter followers was a common technique, but those days are way behind us.

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