Social media has flooded the world of marketing, overtaking traditional concepts and transforming them into formats unheard of. Conventional theories of outbound marketing have suddenly plunged in a return on investment, as ventures in new forms of inbound marketing skyrocket for business owners. However, with such a new structure in a world unknown, small business owners are finding themselves hopping aboard a train with no destination.
I just couldn’t do it.
There are those who think that Facebook and Twitter are the only relevant social networks when it comes to business. There are those who go so far as saying that Facebook is all that you need. In truth, both may be right, but that’s strictly from a social perspective. Once you throw search into the equation, Google+, Pinterest, and Tumblr start having a bit more relevance than before.
We almost never post press releases, but as an avid fan and frequent user of Post Planner, it’s an exception. For the record, I love the service. It can be a little buggy sometimes, but it’s a Facebook app rather than a standalone web service so bugs can be expected. What Facebook app is bug free?
Part of the Google Plus update that we experienced a few weeks ago was an addition of auto hashtagging. This feature picks up keywords from your update and adds a label on the top right hand corner of your post, which helps your content’s exposure.
It seems like social media sites either receive great reviews or horrible reviews—there’s no in between. Critics cite Facebook, Twitter and Instagram as the causes for poor social skills in children and adults. They also say social media produces false information and it’s the cause for people losing focus at work.
Yelling out your life story in the middle of a crowd is a sure fire way to catch some looks. It’s not a very common sight to behold, but this type of scenario is exactly what most Internet users attempt to accomplish on their social media outlets of choice. Essentially, your tweets and Facebook posts are an extension of your own voice in a digital landscape. So what makes some people stand out better than others? Why is it that some people seem to have an electronic voice that just seems to have more authority than others?
Over the past few days I keep seeing the same story: The Taco Bell PR nightmare.
There’s a challenge associated with Facebook advertising that isn’t as important when it comes to Google Adwords or similar advertising platforms. With Adwords, as long as your ads match well with the page that you’re advertising, you can maintain a high quality score and keep your ads working well. On Facebook, there is a much tougher audience than the Google algorithm that you have to win over. With Facebook, your ads fall under the scrutiny of the audience and if they don’t like what you’re advertising, they can hurt your current and future exposure.