It’s hard to pick a better Joker from the Batman movies. The original Jack Nicholson version was dark and funny and had the psychopathic flare that only Jack can bring to the table. Heath Ledger’s Joker brought critical acclaim and an Oscar win because of the raw grittiness in the way he threw himself into the role.
We shouldn’t choose. We shouldn’t have to. Both performances can thrive on their own merits and be watched for generations to come.
The trends have been pointing to older generations jumping on Facebook for a while. Now, the latest numbers from Pew show that over half of internet users over 65 use Facebook.
Overall, Facebook’s growth slowed but engagement levels increased. On other networks such as Twitter and Pinterest, the number of users rose more dramatically but engagement decreased. While some say this is due to fatigue and accounts going dormant, we speculate that the users are getting more efficient at using the networks. The can be seen in the dramatic rise of adults using multiple networks – 52% in 2014 versus 42% the year before.
Someday, I will have the opportunity to prove to a client or prospect beyond any reasonable doubt that this is true. In the meantime, I will continue to write about it in hopes that the facts will win out.
To prove it beyond a reasonable doubt, I would have to take a page that has zero fans and send massive engagement and traffic with a small budget. Then, we’d need to look at the statistics to show that a page that starts off with zero likes can have more than just paid reach. It can have more organic reach than pages that have tons of likes.
Recently, some social media users have been in an uproar after Facebook admitted to carrying out a secret experiment in which the news feeds of more than 600,000 users were filtered to see if those individuals would have differing emotions based upon what they saw on the screen. For example, it was determined if a person was exposed to more positive news from friends, he or she would be less likely to post something negative as a status update. The opposite was also found to be true.
“Massive-Scale Emotional Contagion”
On a smaller scale, most of us are already familiar with this phenomenon. Spending time with a friend who is in an abundantly good mood probably makes you feel similar, even if you were previously feeling a little down in the dumps.
In 1995, Nintendo released a video game system called the Virtual Boy, which was touted as a virtual reality gaming platform. In short, you would be able to feel as though you were in the environment of every game. This idea, while interesting on paper, was poor in terms of execution and it seemed like no one took a stab at virtual reality in gaming since then. Yes, there might have been rumblings here and there but no company wanted to make another attempt at it.
That was, however, until the entity known as Oculus VR made its presence felt with the Oculus Rift. For those who do not know, the Oculus Rift is a virtual reality head-mounted device that was created in 2012. Since that time, it’s been in development but the support it garnered has been, in a word, tremendous. With a Kickstarter-funded amount of over $2,400,000 and notable names in gaming like John Carmack coming onboard the project, the Oculus Rift is under a perpetual microscope.
Don’t worry. This isn’t one of those “feel good” stories about how social media is all about interacting with your local community. That part’s true, but you should know that already, right?
Today, let’s go over a quick explanation of how social media algorithms, especially Facebook’s, work and why you’re actually hurting your local page’s chances of being seen by having too many people outside of your local area liking your page. It isn’t just a matter of them not being interested in your content the way that locals will. It is an algorithm play that can actually prevent locals from seeing your posts.
Those of us in the Facebook advertising world were greeted with an amazing new look and feel to Facebook Power Editor today. This is a pretty neat development for those who are new to the tool because it’s much cleaner and more organized than before.
While the changes were mostly cosmetic, it does allow for real-time monitoring of stats rather than constant downloading. That’s all. No big deal otherwise.
If you’ve visited Facebook recently, chances are your news feed looks a little strange. Instead of your friends writing statuses, liking instagram photos and posting their most recent candy crush scores, they’re all sharing the same thing: a Facebook movie. Each of these movies is set to a touching and inspiring back-track that chronicles the life of Facebook members through their posts and photos from the beginning. So why is this seemingly simple concept so intriguing and downright ingenious?
It’s easy to say that teens are not quite as interested in Facebook as they were a couple of years back. Between the need to separate themselves from a network where their parents are on, and the advent of newer, trendier networks, it’s clear that their interests lie elsewhere more so. Does this necessary mean that Facebook is out of the eye of a younger demographic for good? According to a recent study, this does not appear to be the case.
On Tuesday, GlobalWebIndex released its social report and it seems as though particular trends have been seen as of late. Instagram, for example, has seen major growth and the same can be h for the mobile side of things as well. One would imagine that, because of these levels of expansion, Facebook would be hindered. However, Facebook – even though altered in some regards – still remains at the top of the social media agency food chain.
Today has never been a more important time to solidify your business’ online presence, especially with the progression of Facebook algorithms constantly changing. Social media plays an ever-growing role in not only engaging in customer interaction, but also in building your overall online reputation.
Business owners are having a harder time these days adapting to Facebook’s newest algorithms, stating in their announcements that if companies want reach, they should pay for it. And while many companies are starting to utilize Facebook ads more, there are still numerous methods to gain user visibility that are either completely free or very-low cost. Here are some ways which you can use Facebook to gain more social proof and essentially grow your company: (more…)