Owning or Administering a Facebook Page can feel like a heavy responsibility when you are unsure of how to use it effectively. Especially now, when Facebook has changed the look and layout of their pages, you may be questioning how you can get more out of your Facebook Page. Remarkably, the recent changes can actually aid your use of your page and will give you the ability to market your brand farther into Facebook’s communities. Here are four easy and useful ways to increase brand awareness using your Facebook Page.
I received 17 emails, 4 phone calls, and about a billion IMs wanting to know what the Facebook page changes meant to businesses and publications who depended on their pages. For the last few days we’ve been playing around (yes, we dedicated 4 full-time people to exploring this – damn you Facebook) with the changes, finding the benefits and detrimental effects that this will have.
This article is not going to go into those.