Is Facebook too Sticky for its own Good?

Glue

In the worlds of internet advertising, marketing, and website performance, “sticky” is normally a good thing. It means that your website or promotions are doing their job, keeping people interested and increasing your chances of achieving your end goal from their visit. Facebook has long been one of the stickiest sites on the internet, racking up more time on site than just about any other (though YouTube also has a claim to that).

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