Have you ever spotted a poorly designed Facebook ad? It seems like the simpler an ad platform is, the more people tend to create poor content for it. You might wonder how advertisers can mess up an ad unit so small (Facebook ads have a 110×80 pixel image limit, a 25 character title limit, and a 90 character body text limit), but I have seen it happen on a too-frequent basis.
With a recent valuation of more than $100 billion and an IPO that aims to raise around $5 billion on the horizon, Facebook needs a viable monetizing strategy and needs it fast. Looks like it may have settled on one.