There was a dream that was Rome. You could only whisper it. Anything more than a whisper and it would vanish, it was so fragile.
Okay, so that’s not really original. Any opportunity to plug in a line from Gladiator, I’ll take it. Despite the overly serious tone of the quote, it plays well with the dream that was social media. The idea of having a set of free venues through which businesses could interact with consumers and the consumers could interact back presented itself as a grand concept to be desired and cherished. Unfortunately, the dream is dead. Success on modern social media requires one of two things: serious fame or cash invested.
As it seems, Facebook is climbing onboard the video ad boat and it is a move that is actually very fitting. With such a large audience to consider with this particular website, it was only a matter of time until videos would start to constantly appear on the newsfeeds of users. This is a great financial move on the part of Facebook but I have to wonder how much this move will impact the user base at large. While these concerns have been confirmed, they are concerns with the upcoming change nonetheless.
The change will not bode well for the faltering teen demographic. As it’s been reported in the past, those within this group have utilized the site less and even Facebook itself confirmed the matter. While some of this could be considered a result of young men and women wanting to get away from the vigilant eyes of their Facebook-using parents, it can also be argued that they have started to see more in the way of advertising on a site that is meant for social engagement. If there’s one things teens enjoy, it isn’t a litany of advertisements, in video form or otherwise.
These videos may not be too friendly to older computers. Your typical laptop is not going to sputter out of control and combust if only one website is open but think about the common Internet user. Is that individual going to have one tab alone open on their browser of choice? When that individual is moving from page to page, they expect a smooth experience. While videos can come together as arguably the greatest platform for marketing, it’s reasonable to worry about how much bandwidth it will consume.
No one really asked for video ads on Facebook. Yes, it is true that the videos on a user’s newsfeed will play silently at the onset, which is a smart move that any Long Island advertising agency can support. That being said, Facebook stated that, “Compelling sight, sound and motion are often integral components of great marketing campaigns.” While this might be true, is there a chance that Facebook will implement a change where videos are no longer mute to begin with? The idea of this social media mogul forcing video advertising in the faces of its users will do more bad than good in the long run; this won’t apply to only teenagers, either.
When considering the idea that Facebook will sell these ads for $2 million a day, it’s clear that the company stands a great chance of coming into money. Companies have to understand that this site is where most individuals on the Internet frequent. The idea of utilizing video content for awareness is understandable. Hopefully I am wrong about the concerns listed above and that these ads can benefit everyone.
Have you ever spotted a poorly designed Facebook ad? It seems like the simpler an ad platform is, the more people tend to create poor content for it. You might wonder how advertisers can mess up an ad unit so small (Facebook ads have a 110×80 pixel image limit, a 25 character title limit, and a 90 character body text limit), but I have seen it happen on a too-frequent basis.
With a recent valuation of more than $100 billion and an IPO that aims to raise around $5 billion on the horizon, Facebook needs a viable monetizing strategy and needs it fast. Looks like it may have settled on one.